Listen: Director, Marshall, Naperville discussed on Weather Geeks
"In my career, had a news director coming and say, look, you're going to invent a situation that isn't developing that isn't real in order for us to get higher ratings. What's been discovered. The Marshall, as you well know is an has so eloquently put across is the fact that weather is very important. I when I started forty fifty years ago, you were told by the news consultants that they referring to your audience. We're. Only interested in if it's going to rain what the temperature is going to be only for tomorrow, the five day forecast was not really. You know something people waited for that his radically changed. Now, if there's a reason to put the weather on its viewed as a reason to go with the weather and in a way, I'm grateful that that's happened because it it reinforces my view that that I've always had that people are inherently interested in this amazing atmosphere within which all of us operate and the its workings. I would agree. I would agree with that as well. Tom, that's how the whole weather geeks concept came about here at the women. Mike, just or feel who's from Naperville executive producer of weather, geeks and director of graphics and presentations here. I'm not sure if it's exact title. You know, they sort of tapped into this notion at people, love weather and they, they didn't want it sort of at a cursory level. They wanted a deep dive in the what we meteorologists were doing and the concepts that we're using. And even with this podcast, they're getting eavesdrop onto experts in the field. And so it's right. This is the whole concept of what we're trying to do with whether geeks, well, I, you've taken it to a new level and I and you know, it's it's so fun to see somebody else who shares such deep passion but also has developed a means to communicate with the public because I think people are interested in this and why not. We swim in this oceanic atmosphere every single day at affects the way our bodies work. It affects our outlook on life, whether we can work on certain days or go to school, our health, our, our fitness it in affects every aspect of our lives. So little wonder that people would find it interesting. Even down to the basic, how do I dress for tomorrow? There's so many levels in which the weather impacts our lives every single day and every moment of every.."