Editor, Siri, Brett Consolo discussed on Recode Decode
Today's show is brought to you by go CD, the modern software build and released tool from thought works go. See streamline software development on cloud. Native environments like Hoover, Netease, Docker, AWS and more. Learn more at go CD dot org. Hi, I'm Karen wisher editor at large of Recode. You may know me as someone who worries Alexa, and Siri are secretly talking to one another. But in my spare time, I talked tech. And you're listening to Rico decode from the box media podcast network today. I'm passing the show over to Recode state editor Ronnie Mola, she recently interviewed Brett Consol, the editor of voice bought dot A AI about the future of virtual assistance, like Alexis, Siri and Google home. Let's take a listen. Thanks kara. I'm here with Brett Consolo, the editor of voice, bought dot AI, a publication that has to do with all things voice technology. I recently been working on a project about voice because it is the future. It's how we're going to interact with machines before the machines takeover. Brett, welcome to Rico. Decode thank you for having me. So let's start with your history. How did you become sort of this authority on voice technology? I've done a number of different things in technology. I started working in tech in nineteen ninety six seven depending on how you count and worked with big consulting companies. Learn business strategy. Learn technology deployment, you know, companies like Accenture and sapient worked with a bunch of startups over time and eventually series of events that happened. I wound up starting a small agency, and I really focus on post a round funded startups, those companies that are trying to go from two hundred thousand in revenue to ten million. So they've got some. Traction, but they really need to grow. So I was doing that. And that led me to start working with a company called zap media to the co founders I've worked with previously. They asked me to come in there, an engineering lead company, and they really needed to establish themselves. And that was a voice based solution. What they had is interactive audio ads that one was this since two thousand thirteen okay? And so this was pre smart speaker era, the focus was on mobile ads, and it was really about being able to deliver this interactively by voice on mobile devices. When you're listening to streaming music. Okay. So if you're listening instrument music, he talked to it or you're just responds to you. What do you mean? Yeah. If you think about the advertisements weren't very effective in in some instances because the call to action is in congress with the way, you're you're actually engaging with the media..