Jeff Williams, Chicago, Virtual Assistant discussed on Ask the Garden Geek with Michael Crose


Great to have you again talk to you again. Jeff. Of course, we know each other off line, and I've been following the work. You do many of your clients have had successful careers and are now looking for new direction a new chapter starting their own business, which is what you specialize in. What are some of the myths that you've observed within the minds of people over fifty or whatever age they are about what it really takes to start a business. Well, I think the first one is that it's very complex. And while there are a lot of moving parts and doing a successful startup, you appropriate help and support you can get through pretty quickly. We are typically taking client from concept to fully functioning business and twelve to fourteen weeks, which is a pretty compact period of time. Yeah, that's a that's a condensed curriculum. If you will talk to us a little bit about that road. What that looks like in terms of how you administer your knowledge your experience, your guidance for them in the endeavor. Well, I've spent so many hours over the last four or five years with myself, and my network of coaches, and we've really looked at the whole startup process. You know, we've done this four thousand times over the last twenty five years. So we're pretty familiar with the chronology of the startup process. And there's about thirty five different tasks or decisions you need to make to do this. Right. So he sat down a couple of years ago. And we went through step by step. And we said okay wish decisions does a new entrepreneur. Neither make personally which decisions can be provided by an outside vendor in which ones can be done by a support team like a virtual assistant. And we pretty much broke that thirty five decision continuum into a series of steps and by doing this. What does to do is that our coaches, and our clients primarily can just concentrate on what the client needs to do which is basically creating the marketing strategy and the marketing plan, you know, the whole crux of what you're going to offer. Why people care about it? How you're going to be competitive that's critical to the success of any business because we've organized this in a particular way, the coach and the client primarily work on that. And then we delegate a series of organizational tasks to our support team, and this is everything from registering the domain name to installing the QuickBooks accounting software. So the reason that our process moves forward relatively quickly is that we have two parallel processes there was the coach at the client working on strategy and fine tuning that. And then our support payments doing all the financial legal and operational. Task completion. So that they're working in parallel which other and we've found this to be a very effective way to do this. Most of our clients are fifty are used to being in a corporate environment. Whether it was support staff or support departments. And when they come to us, they want to replicate that same process in starting a business, and that's what we do with our virtual incubator program fascinating that you have the support and your guidance under your guidance to really get it done and this departmental reference. You make is very interesting because you're right if they've worked in an institutional environment, which is the case for many of them, they're going to be accustomed to having this ongoing support visiting with Jeff Williams the website. Triple W dot biz starters dot com for more information, and we'll hit that again before the end of the segment that one thing that I did want to get to that that people don't always understand is that and you know, this from your coaching, and this really gets inside the head of the person coming to you. I is if they have a whole lot of skills in their backpack that they may not realize they have that are directly transferable to the start of a new business. So I wanted to cover that and along with that the different types of businesses that you find yourself guiding people into depending on what those skill sets. Look like if you will. Well, that's a great question. You ask. And I'm glad that we have an opportunity to let me go through these quickly. First of all when you're looking for a job after fifty year age is definitely a detriment. There's a lot of reasons. Status a negative. Well, that's not true. When you're an entrepreneur age can be a real, plus I'll just tell you very quickly that I know for a fact about eight years ago, I wanna consulting contract from a large company here in Chicago because I had gray hair. That's not the case in the corporate world. What happens if you have no here? Well, yeah, you're right. I don't have that much. What I do. See my picture. Yeah. And I I was fifty years old at the time. I beat out a thirty five year old competitor. So age is definitely a plus because age represents wisdom experience, and knowing what to do and what not to do the second thing. That's really powerful. You're over fifty s you know, a lot of people network is really powerful, you can find a potential business partner, you can work out deals or joint venture opportunities out there and quite often just as close as picking up your iphone and looking at your phone number lists incredible amount number three would be that would your your fifties. You've been working in the corporate world for thirty five or forty years. You know, the ups and downs. You don't get discouraged easily on the other hand. You don't go. You know, you don't get crazy exuberant about things you kind of know how to stay on an even keel, and this is important the first couple of years. You're right. A business because unexpected things happen, and you can't go into a panic. And I think that when. You're over fifty. You got that mature sense of? Okay. It's going to turn out. Well, eventually, and then I think the last really powerful asset that people over fifty bring this whole thing is that they're very realistic about the causing affects situation. They know that if they put a certain amount of time, and they're going to get a certain reward. But they know it's going to take time I discovered with younger entrepreneurs, very impatient. And as a result, they short-circuit certain decisions and tasks that they should do the older people more they understand it takes time for this to work, Jeff as we wind down this segment.

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