Our Favorite Marketing Book of All Time | Ep. #1384
Up your marketing knowledge with your instructors. Neil Patel and Eric Su. Hey Margie school listeners. I have an interesting stat for you. Did you know that Walmart improved their conversion rate by two percent for every second that improved their low time in other words website speed helps with conversions in addition to that google uses it to determine where your site ranks in their index so the fastener website loads the higher? You'll rink for that reason. I want to talk to you today. About a company called Dream House dream. Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about our favorite marketing book of all time. I guess is like forever. Neil so what is your favorite marketing book of All Time? And why you go first because I know you have one so we should actually vote. Do suffer ones. I don't know if like it's actually kind of changing my mind right now. 'cause we'll give a little bonus right now so by the way. I'm not paid by Russell. Brunson I'm not gonNA feel it or anything but if you're starting out with marketing or maybe you think like you could use a tune up the book. That just came out traffic secrets. There's so many tactics in there and strategic elements that you should consider to on how you should think about marketing and business. Basically you think about like this guy bootstrapped the business to over one hundred million dollars a year in revenue and a lot of it was built off the power of Marketing. I write nothing has a bad product. I liked the product. But what I'm saying is there's a lot to learn from there so that's GonNa be a little bonus and you know he. Has these two other books expert secrets? Dotcom secrets dotcom secrets. Really about building. Different funnels so recommend those books. I think those are very recent. I think my favorite book. It's really a toss up right now between breakthrough advertising and influence and I'll go with influence. I I like influenced by Robert Shalini because there's a lot of practical applications right like for example if I give you something naturally you as a human being. You're going to tell me something right. That's a very simple thing or if I ask you for some hey like hey can I cut you line just because like I need to cut you. Online people are actually more likely to say yes because you gave him a reason right instead of just saying oh did I cut you. Can I cut you align? So there's a lot of case studies that he's done. It's very scientific. And because you know people like myself or Neil. We love numbers. That's very practical in terms of how you should think about how you can approach the real world in terms of getting people to do things and that's basically marketing. Because you're trying to get people to do things and the overview before I talk about breakthrough advertising. I guess this is multiple books now so on one buck and this is my favorite book of all time when it comes to marketing which is ogilvy on advertising. It's by David Ogilvy. He's pretty much like You know you guys have some of that people have seen the TV show madman. There is a guy named Don. Draper is actually based on David Ogilvy and in the book. He pretty much breaks everything down from like. Hey you know. Here's how to get a advertising job. But more importantly he breaks down hotter right copy. That People Wanna read and yeah you know you'd be like Oh what about? Seo Book or Pay Per Click Book look a lot of strategies have changed over time and same. What channels but one thing that's consistent is. They all require copy. And if you can amazing copy that converts you'll do really really well and this is one of the best books. Read out there if you want to be amazing copyright see so the reason. I wanted to close off with breakthrough. Advertising is exactly tied to Neal's point you. Almost you have to be a good copywriter because that shows that you know how to tap into people's desires their emotions it's just it's an age old strategy and I find that a lot of the people that follow on twitter that I like to follow. The strongest thinkers are exceptional copywriters. The way they think about things that they articulate themselves in the way they keep it things. Various distinct this breakthrough advertising. 'cause it's timeless book. I believe it was published in Twenty S. It went out of print. Now it's back in. I think you pay one hundred twenty five bucks for it or if you're if you WANNA be crafty you know. I'm sure you can find like the PDF somewhere somehow. But Yeah I mean breakthrough advertising and you combine it with Ogilvy on advertising you combined with the first book recommended influence. I think going to be a good spot because a lot of it is just basically. You're thinking about not just all the tax that we shared his podcast. What strategically at a high level. How do you shift your mindset to become an exceptional copywriter? And that's how you get yourself to a really high level where you're basically unstoppable. So that's it for today. Go to marketing school the Iowa slash school to learn about the education program. I are doing. You'll be on the waiting list and we will see you tomorrow. We appreciate you joining us for this session of Marketing School..