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Automatic TRANSCRIPT

Now. Why did you decide to start adding boys to the type of things that you do and I knew created quite a few voice scelzo flash briefings? So I'd love to hear how you got into that. How you created them what they are and then if you could tell us what you think is working well with them and what still kind of needs improvements as you continue on yet carry so as you know? Our Name is data driven design and that name came from really wanting to be the more efficient with everyone's time so in other words we used to get a lot of opinions that would bog us down when trying to make user are experience design decisions for whatever project engagement we were working on whatever deliverables gear building and so we quickly moved to okay. What does the data essay? And how can we use whether it's Google analytics or heat mapping or AB testing. How can we use the data? The real that it's a make our business decisions. idioms design decisions in our clients and so getting into voice was really as simple as looking at the data to seeing growing numbers of the amount of the people that are getting their information from at the time smart speakers the growth of smart speaker usage from I think two thousand seventeen through route through two thousand eighteen pretty huge of course last year twenty nine. Tina just continued to grow and so when we started challenging ourselves to understand what are other ways that we can help our clients get on platforms where their audiences will be. I mean voice quickly really skyrocketed. To the top of the list I'll say towards the end of twenty eighteen in one. We really probably June twenty. Eighteen Really started building doing a lot of flash briefings IMEN- voice APPs custom voice APPs Alexa Skills Google actions etc.. And so can you tell us some of the voice skills that you create it and did. Did you do that yourself. Did you use another application love to hear kind of your process in building those. Yeah for sure so at first it was myself as the owner of the company. Were a smaller company. We have about ten people so when you have ten people full time I mean you can get a lot done but a lot of times when you're introducing a a new service offering or trying to introduce a new service offering literally is knee myself figuring it out on my own kind of being self taught in a lot of ways and so at first it was building flash briefings myself and then it quickly materialized into meeting with my CTO and figuring out what's the best last way to try to code a custom Alexis go from scratch because there were some things that we wanted to start to achieve an. I'll talk a little bit later about at skill skill but just to kind of wrap up the answer to this question. Eventually we found tools like voice flow. There's a tool called engage age by voice and there's a tool that were actually we actually just launched called the voice designer at the voice designer dot com and those three tools are all different ways to essentially bill Alexa skills in Google actions without coding. So initially it was building them ourselves between myself often our CTO. And then now it's very quickly materialized into okay. What's the goal for the project? Or what's the goal for the client and then based Pharma's goals in how we want the user able to interact with the skill in what we want the users to be able to do. What's the best tool build it and I'll sauce a voice flow is a big one for us and again engaged by voice has some great templates you can use? We do sometimes use Alexa blueprints not necessarily for client skills more for maybe some other skills that we might be I using internally or to create content on and then our own tool obviously were fond of the boys so yeah. I'm happy to talk in more detail about all of that as well. But that's the general overview of how we got started and how we're building our skills today in our other boys obsolete Google