CEO Michelle Gass Answers the Question: What Is Kohl's Exactly?
Hello everyone and welcome to influencers. I'm Andy serwer and Welcome to our guest Michelle. Guess the CEO of Kohl's Michelle. Nice to see you. Good to see you Mandy. So Your Head Quarters up in Wisconsin, right? I am Menomonee Falls, Wisconsin. Yeah. So want to talk to you about everything that's going on. First of all, let's let's talk a little bit about cult because everyone knows what Kohl's is one of the largest stores in the United States, but they might not really understand sort of well niches. Maybe not the right word. You're so big but what sort of space you guys still what is Kohl's exactly then Michelle? Yeah. Well to your point. Yeah. Let me let me just talk about calls are coming. Our brand and then talk about the exciting pivot that we're making as as a business. So first of all, as you said I hope everybody knows calls, but we we do Serve American families. Literally Coast to Coast where in forty-nine States. We we serve about 65 million customers one out of every two American house goals actually shop Kohls have a very big loyalty program about 30 million members and a fun stat that we like to share is that 80% of Americans live within 15 miles of a Kohl's and that's within our store Fleet. So we have moved to 1200 stores, but we also have a growing e-commerce business that last year penetrated about 25% of our business obviously in this time. It's penetrating a lot more but it has been a terrific growth engine for the company, you know historically and eat your question. Well, first of all, I would say from the very beginning and the heritage of the company. We've been all about Ice so we serve families diverse families and we're all about meeting their needs and we have a great purpose statement. We're very much a purpose-driven company and our purpose is to inspire and Empower families to lead more fulfilled lives. And that's true to the DNA. And so we sell lots of categories to accomplish