"Talking tech is brought to you by wicks dot com. Create and publish a stunning website all from one powerful platform, go to wicks dot com to create your very own professional website today. That's w I x dot com in stay tuned after the show to hear you can take advantage of special offer for talking tech listeners, his Jefferson Graham with USA today. You're listening to talking tech recently. We sat down with the talker for Trey Ratcliff to talk about his new under the influence book about how he gamed the Instagram system by buying fake likes comments and followers in order to build a following and get brands to one at pay him to do stuff, which he didn't accept. He was expose airing the downfall of social media. He happens to be a big social media guy as well. With over five million followers. One of the most popular travel blogs called stuck in customs. I thought it'd be great just asked trae how he got started right now in forty seven. I get my first camera until I was thirty five prior to that. I was in IT, my Becca is computer science and math. I studied university with Andersen Consulting startups, and that was all right kind of eight out of ten and hate it. But there's always this little cropping in the back of my skull. Like you meant to do something else. Trae you're meant to do something else. But I never knew what it was then. So I got a camera when I was thirty five and I was in Kuala Lumpur Malaysia. There was beautiful sunset. Never forget it. And I took a photo with his good camera. I was like, oh, I'm so excited in the or the photo, totally sucks. And it made me angry. I was like how how can the sunset b so beautiful. My photo be so bad to that sent me on this. Lifelong quest to try to make the final photo feel like it does when you're really there. So I started dabbling with this style of toxic HDR catastrophe. And really violently post processing my photos, and it's doing all this stuff. They were supposed to do. And I would share my techniques with the world now is common by anything on YouTube out to do anything, but you know, ten or twelve years ago, especially photographers, it was very private that you are supposed to tell people. How you do that was very wrong, where's against trade? But I didn't know any of this. I went into it not knowing anything about copy not knowing anything about teaching and just kind of figured it out all along without any any fear. When you say, you're a travel photographer that means that people pay you to travel and take pictures, so who's paying you you talking about corporate clients. Are you talking about selling your work on line? But. Yeah. So this is we sell work to collectors around the world, you bake prince, very limited edition, maybe just three a particular print, for example, and that the bulk of it, and that's actually turned into a multi million dollar business. And we have a small company just about ten people. So that's the biggest part of our income is so many fine art collectors I mostly travel on my own. I'm not paid to travel and in this way, I own the rights to all my photos wall. Congratulations to you for living the dream down in New Zealand. Congratulations on the new book under the influence how to fake your way into getting rich on Instagram trae Radcliffe, you're on Twitter, you're on Instagram, you're everywhere. So if people have questions, I have a feeling they'll be able to find you somehow. I mean you define just Google. And I'm happy to respond very engaged with the ci-. And I I don't think of them as band, they them as friends I just haven't gotten to know yet. I'm Jefferson Graham, USA been listening to talking tech, please describe the show wherever you listen to online audio and thanks everyone listening. Sometimes having a great idea is the easy part getting people to hear about your idea. Not always so simple. But now there's wicks at wicks dot com. You can start and publish your website for free wicks artificial design intelligence creates a stunning website for you in just a few minutes. You can choose from over five hundred stunning templates or start from scratch just answer a few questions about your business to get started wicks provides you with an all in one business solution to grow your online presence. Plus all sites include Bilton SEO tools. So you can easily get found online. And in search engines like Google and Bing, build a website of your very own with wicks today. And if you go to wigs dot com and use our code talking. You'll get ten percent off any premium plan with wicks premium plans, you'll get more storage, a free domain for a year and much more. That's wicks w I x dot com promo code talking for ten. Percent off your premium plan."