A highlight from #410: What Happens When A Launch Doesnt Go As Planned


The online marketing made easy podcast. Today we are doing a shorty episode, and we're specifically talking about what happens when a launch isn't going as planned. Like during the actual launch. And how do you keep it together? And what do you do during that time? And two things. It's been a long time since I've had a launch that didn't do well. Until March of 2021, so this year I had a launch where I was not hitting my goals and I didn't hit my goals. And we'll talk about that. I've talked about it a little on the podcast, but we'll get into that in a minute. But the reason why I wanted to talk to you about that is because I have, I don't know what else to call it. I'm going to call it a character trait. This is just it's a way my mind thinks that does not serve me. And it's something that I absolutely want to change. I was just on a walk with hobie this morning and I told him babe. This is a part of my personality that I want to change drastically. And I'm on a mission to do so. But I'm recording this episode at a time where I haven't changed it, but I'm going to start talking about it. And as I change it, and as it starts to serve me to change this, I'll talk about that as well. So what the heck am I talking about? I have an all or nothing mentality. I have had it since I was really young. And sure, it might help me in some ways. And I'm not going to focus on the ways that it can help me. I'm very clear how it does not serve me. So in all or nothing mentality, how it does not serve me is that I can quickly look at how something is going wrong or not working and in my head kind of freak out and think, oh my gosh, I'm not doing this right. I'm not going to hit my goal. This isn't going to work out. The minute I see it not working, I can quickly jump in that direction, go on the dark side. And also, so it doesn't serve me well things aren't working out as planned, but it also doesn't serve me to actually get started. So here's the point that I wanted to make or the story I wanted to tell in order to make the point. So I decided to do this thing called 29 29. I don't even know if that's the right way to say it. And it's this climb that you do. And if you climb this mountain 17 times, you will have climbed Everest. And you have something like 36 hours to do it. I actually talked about it on the podcast over a year ago. Hobie and I signed up for it. It was expensive, so we put down some cold hard cash to do it. And Amy and stew McLaren are dear Friends were doing it with us. So the four of us were going to do it. And hobie and I started training for it. I kind of hated the training for it. It was like we would go on these long walks up tons of hills for like three hours at a time. I'm like, I don't even enjoy this. But I said I was going to do it. And then COVID hit. And they contacted us let us know the climbs have been canceled this year. You can postpone till next year or get most of your money back. And my first thought was, oh, I'm getting most of my money back. I didn't even care that they weren't going to give it all back because in my mind, I thought, I don't think I can make 17 climbs. I don't think I could actually do this. And so I don't want to be a failure. So this is my way out. I'm embarrassed that I'm telling you this, but I'm telling you. So I was like, oh, I'm out. So I told her, I'm like, you cool, if we get out of this, COVID, they're giving us our money back. He's like, yeah, let's do it. I don't even like the training for it. So we got out of it. So I call up stew and Amy and I was like, oh my God are you guys so excited? Canceled. And they're like, no, we postpone till next year. I'm like, what? They're like, you postponed, right? No. I was so excited to get out of it. I've been so nervous about this climb. I don't think I can make 17. This I got in over my head. This is too much, I can't do it. And they just laughed at me. Well, fast forward a year later, and Amy and stew if you follow them to McLaren is the creator of tribe in the membership program. They did it this weekend. And I was texting them, like, nonstop, because I was really excited for them. And Amy, Sue's wife went into it like, I'm gonna do my very best. I wanna hit 17 climbs, but even if I don't, I'm gonna show it for the experience. It's gonna be fun. There's live music. There's tons of people. It's just an experience you can never get anywhere else. I'm just gonna show up for that. And Stu's like, yeah, my goal is to hit 17 for sure, but let's just see what we can do. And I watched them before they even went on the climb and I thought I want that mentality. I want the mentality of I'm just going to do my best. I'm going to train. I'm going to do what I can. I'm not going to obsess over it. I'm not going to make this mean something that it doesn't need to mean. That's another thing. How many times do we don't accomplish something? And we make it mean something that it doesn't need to mean, right? And so anyway, fast forward in both of them hit the climb 17. They did it. They absolutely did it. They said it was the hardest thing they've ever done. Amy mentioned that she cried a few times, which I absolutely would cry a few times, but they did it. And they both said, hardest thing they've ever done.

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