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"Talking tech is brought to you by wicks dot com with wicks you can use artificial design intelligence to create a stunning website right from your phone in five minutes or less. Just go to wicks dot com. That's W I X dot com and create your professional website today. It's Jefferson Graham of USA today. Listen to the weekend edition of talking tech. Now, I really sat down with Peter chic off and Lloyd out list. Who are the guys who do the epic rap battles history videos YouTube to get like four billion us fourteen million subscribers series of spinning in NAFTA successful and just about two years ago. They took a break they've had it. And now they're arrested in the comeback with a new video that features Alon must taking on Mark Zuckerberg. I'd like to invite you to listen to more of our conversation. We ran the initial part yesterday. This is more of the extended chat talking about their favorite characters. How they got started and their cake on that seven year old kid who's making twenty two million dollars a year on YouTube, a have a listen to nice, Peter and epic Lloyd from the epic rap battles. To both of you have favorites that you've done over the years. Yeah. Who? I my favorite is an old one from season one. It's no Polian. Dynamite versus Napoleon Bonaparte. It's just it's memories for me. Because I think it's both of us that are strengths sort of Pete as like a more sort of nerdy settled character. Yeah. And I'm like, this giant French guy, and the beat was made by very old friend of ours who sort of very nostalgic of both Peten is this guy named Eddie from Milwaukee. I love his name is Eddy, I've beat so get a guy named Eddie. So that's my favorite. My favorite's the philosophers, we did eastern philosophers versus western philosophers. So it was Nietzsche's Socrates Voltaire versus sunsuits lot suit and Confucius, and we we decided that battle. There's a website that was made by some fans that has a little chat room minute. And I was in there one day just talking to them about suggestions. And we kinda came up with that together. And then we all sat down and tried to write it, and it was. Really hard. It was a, but we got there, and we had squabbling in between philosophers in their style. And they started fighting amongst themselves loss I do. And I liked the way it turned out a lot. So that's my favorite told everybody how you guys get started doing this. This is five years ago. Twenty ten is when we did the first battle. A Pete, and I met in nineteen ninety nine something like that we met in Chicago, we actually met freestyle rapping on a porch at a party amongst improvisers. Loyd was big in the imprompt community. I was nude the umbrella community in Chicago. And then Lloyd actually hired me Lloyd end his partners hired me and to do improv improv. I call it mission improbable, and we have a theater in Santa Monica called west side comedy. And at the time. It was just a touring improv group sorta like whose line is it anyway on the road, and we were expanding and bringing bringing on new towns people and people, and I just sort of clicked right away. And then we tore together for a couple years, and we do like, improv comedy shows like Iowa State community college at noon, and then the next day would be like Michigan state at ten to twenty five hundred people. So is this crazy experience, and we always kind of little songs and wrapped together here and there, and then yeah, it was made our way out to California. And I got my first. You remember the Emek? American emek. Not the I MAC, computer. Correct by maybe. Yes. Okay. So had I got an Email back, and I got a little pro tools inbox. And I was just starting to learn pro tools. Loyd had rap songs. I was working on acoustic songs, but Loyd had written these rap songs, and he had these beats by this guy named Eddie that that Milwaukee. Yeah. And we basically learn how to cord rap songs together. So we were in my apartment in Chicago in the closet. Loyd was in a vocal booth. And I was just like learning as we went. So he brought the music and the wraps. I brought the Emek and we figured it out. And that was also when we started learning how to edit together because mission improbable needed a new trailer. And I remember I got paid with the hard drive, and it was like a seventy two gig seventy two gig. I really needed pay. All edit this video for you guys can keep hard-drive afterwards. And I did. And I think I still have that hard drive. I wonder if anything's on it. So that that's how are. Partnership started. And then you made a video we made a video, but this was pre YouTube. This was all kinds of stuff. And then, you know, we we stayed in touch and stayed friends would move to LA state and Chicago, and then I came out LA to perform his theater and his wife's university LMU. Yeah. And then she owns a she owns it. Yeah. Octagon? Mrs loyola. She was a good activties director. So she put me essentially, and then I was writing sketches and music for different internet companies not doing that. Well, and Louis got an Email of people looking for talent to write and do stuff, and he recommended me. And I dish ind ended up being this YouTube company that I got a job at called maker studios and that ended up being the start of the YouTube revolution. And I was there. So you made it video with maker impulsive. I made all I made I wrote songs for makers while I was brought on as a songwriter. And then I was encouraged to develop series and stuff and experiment on my own and Lloyd came over and had this idea from a stage show where you take two celebrities, and they wrap out all I was like that would make a really good video. Let's do it. And so I used all my resource days at maker. We got a camera person and editor and a green screen, and we made this rap battle between John Lennon and Bill O'Reilly and it did. Okay. Yeah. It did. Okay. Enough to do a second one, which was Darth Vader vs Adolf Hitler. And that one did great. And so that in two thousand eleven it was like, okay. I think this is what we're going to do we've been trying to figure out. I was trying to figure out what it was going to do since nineteen ninety four and all sudden two thousand eleven figured it out. And so there went videos every day you work on videos every day. Correct. Shoot him every day. Everything branched off from there when you have a YouTube show. That's that big for me. You know, there was it was was sort of the flagship show, but it was able to bleed into other things we made a behind the scenes channel Pete had his own channel. He had a Monday show, and he had, you know, different videos. I had a little different series and everything would sort of trickled down from that main battle. So what started out as one battle a month turned into one battle with the BTS video maybe twos. Sometimes another show on my little side channel and p do Monday show, maybe a picture song. And and it rapidly got expanded sort of horizontally, and and this are sort of ascension that word. Yeah. Are essentially kind of happened at the same time that YouTube exploded with popularity as well. So it wasn't like there was a couple of generations of other YouTubers before us that had done a lot of stuff when we could like look at them as a model. It was all sort of very new to us, which I think is why we got so tired. After six years of it. We weren't sick of it. We were just exhausted because it sort of blew up so fast. And then and then there was no there was no model for it. Really? So how do we feel being back? Good. Yeah. Yeah. We have a totally different approach to it live healthier as far as you know, not wasting much time working more efficiently. We're able to hire our own team. So they report directly to us the world's working with people that we work really well with and just trying to be more efficient more effective pace ourselves a little bit. I don't make eight to fifteen videos a month any more. So I just focused on making the battle one battle of on. I think that's what we're looking at. Yeah. When we when we start up in the spring, and I think that's what we're going to. That's our goal is really good to, you know, there was a multitude of different things that we had to learn how to do when when we first became successful in twenty ten and. A lot of them were more complex than just making a video. A lot of them was like, how do you? How do you an iphone? How to Pete knife function sort of managed people, and how do we manage within a system? And how do we like, you know, communicate well and inspire other people that work for us, and that was all kind of new for us in that capacity. So taking a break and stepping away from it. And then coming back with like some fresh eyes has been I feel really excited about it. That's where I'm at. Yeah. The tech stuff is kind of. Crept up in quality to it's it's a little easier work. We're on all Dobie software now, and it's just it's a nice workflow things work efficiently. We know how to use things. Computers are faster you're talking to premier and after. Yeah. And and back in the day, we were Switzerland between final cut and after sometimes for some stuff and sending it here sending it back. Now, we have a pretty nice little tight workflow. We got a bunch of computers, and you know, how to use them when doing battles. Loyd. You have podcast a podcast. I do on Wednesdays at noon called kings of influence, which is really cool. The comedy theater is the place where is the comedy club Dione, and I'll perform there, and you know, teach teach there, and I I hang out with my wife and my dog and the cat, and yeah, stay very busy. And when you're not battling. Yeah. I don't do much. You you raising your daughter the family thing. That's okay. It's nice for me. But even that like, I pretty much just sit with her and talk with her. I try not to leave the house if I don't have to particularly on a day when it's raining, so unusual. We're talking in LA today where it's actually boring. It's like two days a year that. Yeah. And we forget what it's like, it's good. I see I got into gardening to getting into all kinds of domestic hobbies. So I like the ring let me ask you this. Forbes just came out with their annual list of the highest paid YouTube performers people always love reading this thing. Everyone performer is seven years old. Ryan toys review. Right. He's got within everyone channels can bring in twenty two million dollars in two thousand eighteen seven years old seven years old mom's pocketing money, but if it's a safer as college, right? I mean, how many times do you? Do you have to go to college? So tell tell us is being a youtuber in two thousand eighteen really that lucrative. No. I mean, it can be. But I mean, we we make Tim vehicles a year that are that cost quite a bit to make. And they they're not twi- commercials. Not yet anyway until we hook ups and toy commercials. It can be you know, there's there's definitely money there. And we we started making videos just as YouTube was turning on monetization. So we really ridden up and then down during the ad Pakalitha era of YouTube where advertisers were fleeing like crazy. And now, it's kind of stabilizing. It's just like anything. There's you know, there's one or two basketball players who make that much. Right. And then there's a lot of people who play basketball don't. And I think you tubes about the same way. Can you? If you're you were there at the beginning. But just people are listening now and say, hey, I. I put up my videos on YouTube. But I, you know, I I have a theater, and I could do a live show Chemi kid is it too late. No, I think that everybody there. I don't think that that platform has changed so much that the basic tenants of hard work have gone away. If you work hard and do good work, and I think YouTube is is skewing towards a consistency a consistent amount of work that is on a consistent basis. There's definitely a whole equipped. He was saying like a whole blue-collar class of entertainers on YouTube digital entertainers that. Yeah, you're not making twenty two million dollars a year, but you can make a living, and there's every reason to feel encouraged to do that. But the whole like Goldstrike type thing people ask us a lot of times. Like, how do you make a viral video? And that's like asking how to find a grain of sand on the desert. You know, it's it's the there's a million different ways to do it. I think you have to do good work and you have to do it consistently. And I think there's. A lot of people out there who are ready to do that you see a lot of people reading the news and just jumping and during your chase Vons. Right. Stop really how it works. Right. It's like you decide to do like like, I mentioned, you know, I started doing this in in the early nineties. I didn't make any money on it until the late two thousand tens. It's just a matter of of believing in what you wanna do obviously still possible since that young man wasn't even alive when YouTube turned on monetization. So it's still possible. You know, it's a massive massive platform. You know, I think kids kids videos are doing very well. I have a niece of nieces, but I was watching YouTube with my one niece, and she just watched the same toy video nineteen times in the same afternoon, which is probably. I'm Jefferson Graham with USA day listening to talking tech, please subscribe to talking tech on apple podcasts. Please favorite show on Stitcher, which helps more people find the show in his always. Thanks. Everyone listening."
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