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Automatic TRANSCRIPT

Tech giant Google has entered India's rapidly expanding music streaming market Johnson's sing discusses how it will fare in this increasingly crowded market would Stephanie Findlay and snicker Pune. Stephanie let me start with you first Indians of big consumers of music video and streaming services, but they already have plenty fortunes. How big is the market, and what is Google and YouTube music, offering the Indian market is big in your has one point three billion people and more and more people are coming online. Now that India has fast and cheap internet and YouTube is hoping to capitalize on this growing wave of internet users. They're coming in their offering a free version, and then an ad free premium version for nine thousand nine rupees a month, the pricing is competitive it's a little bit cheaper than what Spotify offering. But all in all everybody is offering about the same price for similar services. Youtube has an advantage in that most people are listening to music watching music videos on YouTube. Anyways. So they're hoping to convert their free users into paying users cheap data has also fuelled demand for Indian content sneak that Utah to not go in the F D magazine on the topic. Tell us about the rise of Indian YouTubers why has it come to be such a rage in India? The main reason behind the rise of YouTube in India's the explosion in internet access that the country has seen in the past few years with hundreds of millions of new people being connected to the internet internet access is very cheap today for many people. It's also free for some time before they can buy. So as many as two forty five million Indians are washing YouTube every month, the rise of YouTube has also to do with the fact that unlike most of the internet, whether it's websites or social media, it's not negotiated through text. So it's like, wait even people who. Do not have a very high rate of literacy, they can use YouTube to manage most of their needs. So they are going to YouTube to ask questions in a way that people ask questions on Google. They are using YouTube to make friends they are using YouTube to find jobs to learn skills and to consume entertainment, Lord, Lord, Lord of it who are the most popular Indian stars on YouTube, and how do they compare to the biggest YouTube names that are so many popular Indian YouTube stars at least more than three hundred of them have over million followers of subscribers. So you can imagine the world of popular Indian YouTube star. Speaking most of the people featured in the after piece, there's this guy called Manati is nineteen years old. He has over six million subscribers, and he can hardly leave the house last time, we left the house. They told me that he was mobbed in a shopping mall. His shirt was torn off and his cheeks plant is. In terms of how they compare with similar YouTubers globally. You have to understand that numbers are crucial to the game. So for reasonably popular video game in India. There are so many people in general and online and following. We do games that. It can't be that hard for someone who's good to have, you know, subscriber count over a million but chief the same kind of numbers anywhere else in the world will be harder apart from music and entertainment, videos, what other kinds of content are being consumed in India. I mean music and entertainment are very big. But so are many other categories of content. There is a big league of video gamers on YouTube NAR just in India, but globally, so some of the most popular Indian YouTubers are also video gamers, then there are people who are just funny and comedy is huge it in in terms of entertainment. So. The comedy stars are high up there with like millions and billions of scrapers. There is a young woman. Call initial diction whose YouTube numismatic, Charlotte, she has one point two million followers across the world, including Indians who live abroad and most of them are women. So she talks mainly about girl stuff, and she's doing very well. With that academic instruction is very big.