Listen: Boeing Slow To 'Own' Recent Air Disasters, Analysts Say
"Support for this podcast and the following message. Come from American pest as the leading provider of safe sustainable pest control solutions across the DMV. Let American past help you to take back your home or business. From menacing pests. Visit them today at American pest dot net. Two crashes of Boeing seven thirty sevens. Leave behind a follow up question. What took the airplane maker so long to acknowledge a problem? The aviation system depends on self reporting regulators encourage companies to acknowledge problems working to ensure they have incentive to keep their own business, exceedingly safe and gross. Danielle Chesler reports on some incentives that seemed to encourage bowing to keep quiet when an Indonesian lion air jet plunged into the Java sea and Tober twenty-ninth Boeing issued a statement extending our heartfelt sympathies to the families of the one hundred eighty nine victims. It said initial investigation showed the downed plane had faulty data from sensor, but Boeing also said this. Same plane flew with the same faulty sensor day before and a different crew managed to keep control. Jeffrey Sonnenfeld, a professor at the Yale school of management says Boeing's response bordered on pointing a finger at pilots overseas. There's a question as to whether or not the pilots followed the right routines initially, and if they were properly trained Boeing put out a bulletin on what to do in case of a faulty sensor. It did not mention that the sensor feeds automated flight control software called m s that was suspected of forcing the plane into a nosedive the FAA certified the seven thirty seven max to fly without requiring pilots to train on or even to know about M S. And then it was business as usual orders. Kept pouring in for the 737 max, the fastest selling jet in Boeing's history until March tenth when a seven thirty seven max flown by Ethiopian Airlines crashed with one hundred fifty seven casualties over the next two days. Authorities from China too. A Europe grounded the plane, but in the US Boeing CEO Dennis Muilenburg announced that it was developing an update to its m software and that the FAA did not require any further action and Moen Berg even called the White House to say there was no data to support. Grounding the planes Eric Bernstein, vice president of California based Bernstein crisis management. You don't want to say something that is then translated in a court of law as an admission of guilt Bernstein says he thinks Boeing maintain this stance for financial reasons. I would assume that they were selling those planes up to the day, they got grounded or at least attempting to their keeping business partners and investors from being spooked. Boeing says it was not avoiding responsibility. But rather waiting for the facts to emerge? Richard Levick CEO of the Levick communications firm in DC says its response did not go over. Well, they weren't personal. They weren't empathetic. They were speaking like engineers, and they weren't very visible. On March thirteenth three days. After the second crash. The US did ground the planes saying it had new information and shortly after muhlenberg recorded his first video message about the crash. We're taking action to fully reassure airlines and their passengers of the safety of the seven thirty seven max, but he's still tiptoed around what caused the crashes the turning point was when he THEO paean authorities released a preliminary report on April, fourth transportation Minister, Doug, Maui. Mogas said the pilots had followed Boeing's directions that cruel perform age on the procedures. Piddly provided by the manufacturer, but was not able to control than crops. This is where Mullen Burg's public posture shifted in a carefully worded message. He knowledged that M S had added extra risk to the cockpit. It's our responsibility to eliminate this risk we own it. And we know how to do it we own it has since become a catchphrase for Boeing muhlenberg repeated it last week when he spoke at the George W Bush presidential center in Dallas. Frankly, these last few weeks have been the most heart-wrenching of my career. It was a safe audience Boeing has donated millions to the George W Bush institute and Monberg didn't take questions Bernstein says owning the problem was a first step toward connecting with the public. And I think that opens them up to really get a lot more compassionate with their communication. There is a downside. Houston attorney. No me Hassan is suing Boeing for negligence on behalf of a victim. Family. He says Mullen Burg's comments give his case ammunition this admission I think helps us clear the hurdle of negligence. Boeing must get it software fix and extra pilot training approved to get its planes back in the air. Once that's done. The new transparency will help convince passengers that the seven thirty seven max is safe to fly Daniele Chaz low NPR news support for NPR comes from investor dot gov. Presenting this message when it comes to investing. We all have questions and investor dot gov has answers, it's your free resource for tools. Tips and information about investing before you. Invest investor dot gov."