Her? You may already know her as the woman behind a company that I'm excited about. It's called moo plus oink equals moin. Do you get it? Box dot com lucinda. Welcome to the program. Well, thank you for having me, Eric. Well, now where do you come from? Well, I come from a small town called Lebel, and Missouri. In Missouri. They call it Missouri. I know it's Missouri. I mean, I know that you're not close to an airport if you pronounce it Missouri. You're a real missourian. Right? Something like that. Come on. So your story because I want my audience to get to know you and the whole story. But tell us the short version just to start of what is morning and moik box and the family farm. And just give us that. And then we're going to get into the backstory. Yeah, sure. Well, I'm an 8th generation farmer. 8th generation farmer. You don't look that old. How's that possible? Right. Thank you. You're an 8th generation farmer. Yes. Can you tell us how far that goes back? What year are we talking about? Well, since they came over and actually they came through New York than Virginia. And then they end up in Kentucky. But you don't even know when this is. I know in the early 1800s, we moved from Kentucky to Missouri, which is why I sound the way I was. But I was saying, but if I were part of an 8th generation something, I would give you dates. I give you the day of the week that we came over. I mean, 8th generation is so far back by American standards. I'm wondering if you didn't come across the land bridge, the Bering strait language from Siberia because we're talking way, way, way back. Okay, but so you are now, you're it. You're the 8th generation. Yes, so I was born raised and still hail from a town of 600 people. And so I grew up on a family farm, obviously. And when I was 11, my father died and my mother was left with 6 mouths to feed in a farm she couldn't afford. I know that seems crazy that she would have land everywhere and we would go hungry, but it's kind of like that water water everywhere and nothing to eat. And not a drop to drink. Yeah, nothing. What is that from Alvin? Coleridge? The ancient Mariner. And by the way, who cares? Go ahead. So anyway, didn't make sense to me. So I really made it when I grew up. I felt like it was my life mission to help family farmers be independent outside of big egg to be able to make a living to have an honest day's pay for an honest day's wage.