"The. Welcome to another weekend, bonus episode of the tech main ride home. I'm Brian McCullough. As I said on Friday. Nothing complicated about this one, the great John voorhees of MAC stories, gives us a debriefing of the week that was at WW DC. I guess the meta view and then we'll laser down in from my end. It felt like the most jam-packed sort of exciting WW in a couple years, just just on the thirty thousand foot level. Do you agree with that or definitely it was it was? We were covering it at max stories, and it was almost impossible to keep up with Craig Federica, especially because he just moves so quickly and the resources packed in a lot of things that I really didn't expect. I mean, there was there were announcements about all kinds of new enhancements to hardware, as well as all the IOS, and I, Pat, O S there's a million different things to talk about. But yeah, they, you know, I think of ran about two minutes. I mean two hours fifteen minutes and I noticed that it was it was we were we were an hour and fifteen minutes late posting the show that day. Yeah. But it felt like five hours because it just kept going and going, and I still feel like I'm, I'm Zorba what happened. Because we've been out here in San Jose, at the conference. And there's just people keep discovering new little things that they just didn't have time to talk about. Okay. Let's, let's do it meta from the apple fans perspective. Are you getting sense? And I'm saying fans as opposed to developers, let's do fans. I do feel like apple fans got enough wealth things for them to come away from it happy. I think they did. I mean it was a little bit of a mixed bag in the sense that I think a lot of apple fans misinterpreted the MAC pro and the pro display XT are the came out, which is not meant for your average consumer or MAC fans really met for, you know, Hollywood filmmaker tool chains. And that sort of thing, that's an incredibly expensive machine incredibly expensive display. And I think some people were little disappointed that there wasn't something that was maybe more powerful than I MAC pro but less crazy than what came out although I think people who were have these workflows that require multiple high end computers that they can now replace with one computer are going to be really happy with it, but. Think for every, you know, when you look at everything else when you look at look at Pat. O S, a lot of pain points that people have had, especially if you're interested in working on the ipad have been eliminated, and that, that I think made a lot of people happy, you know, we're gonna come back to several those points individually here, but sure. So then what about what about the developers? What's the sense from WW are the developers coming away happy? I think, so for the most part, I mean, there was a lot of angst and concern, especially by MAC, developers going into this, that somehow, you know, all the people were going to flow in and there and the MAC was not going to be the platform. It used to be for development, but that's really not turned out to be the case, Apple's doing a couple of things that I think, really point towards and clarifies vision for development the future, which is first of all, there's catalysts and catalyst is what used to be called project marzipan, and that's the ability to take Pat apps and. Publish them on the MAC without a ton of work. And, you know, that is going to do, I think two things one it's going to revitalize the max app ecosystem, which has been kind of stagnant over the last several years because it'll bring in some of the best of the ipad apps that are out there, but I think it's also in the end also help the ipad because developers looking to publish on both platforms will hopefully make deeper ipad apps with an eye towards than taking that deeper pro ipad app and bring it over to the MAC. So I think if you're in Iowa's, developer, you're happy because you can now target, the MAC more easily. If you're a MAC, developer, you can you might be star you might start looking at the ipad and on top of that, Apple's not getting rid of app kit. Which is the framework, that, you know, has historically been used to make MAC apps that's still sticking around. There's just a new way to do this now coming at it from the I the IRS angle, and then there's one. Other developer story that came out of this, I think, is kind of met a big deal for everybody, and that swift, you I because this is a whole new way to build. You is for apps from everything from the watch all the way up to the MAC. And when it does, it's a little bit. I mean, I like to think of it as someone who's not really a programmer, as like CSS, it's kinda human readable. You have a lot of parameters and drop downs that you can you can pick from to describe what the u I the you. I've your apps should look like instead of going through pages and pages of detailed code, you pick these parameters, and it's much more human readable and shorter and should make should allow things like designers to actually get in and do some of the code themselves even alongside traditional programmers. So again, I'm not a programmer either. But so my sense of it was that swift you. I not only is it just gonna make life easier for for actual developers. But it might actually draw in like you're saying. More novice developers, like maybe bring people into development that, that wouldn't have done it until it got the simple, exactly. And in the past, we've had tools like interface builder, which is kind of a drag and drop interface rebuilding you is an designers, especially with us that alongside programmers to, to build apps, but I think this might even be better for collaboration on team when you've got you've got both designers and and programmers working together. All right. Let's come back to the MAC pro. So I feel like in the sense that the knock on the previous MAC pro was that it sort of. Shut out of a lot of things like basically this, you can basically slot in a Cessna airplane engine. Yes. So basically they went entirely in the other direction. It's like all right. You just want ports and stuff. Fine knock yourself out. Right. Right. And I think this is a lot more than anybody really expected. I mean no one really knew what, what apple met when they said it was going to be a modular, computer. And you know you look at the design, I think I think it's actually kind of ugly machine myself, but it does hearken back to the old cheese grater. That was, you know, the, the nickname for the MAC pro before we got the trash can, which was problematic, really from the start because it, it had problems with GPS overheating. So it was really, really constrained, in terms of what work go in there, because it was so tiny and such a unique design that it didn't really work out. Now this is just a big. You know, it's a big rectangle, and you've got a latch on the top twist it. You pull the whole thing off. And you can put their eight PCI slots in there. There's all kinds. Of custom new apple designed card slots modules to make things very fast. And it's, it's designed for, I think, you know, people doing three D model rendering, people who are doing high in video, because it can handle up to three streams of eight K video simultaneous simultaneously, which is amazing. I mean, they were doing demos after the keynote of people editing. Ak video in real time doing color correction, and all sorts of other. Doing all sorts of other plug ins to try to edit the video live, which is just something that wasn't isn't done on a single box in most circumstances. You mentioned this a little bit earlier. But I from what I can tell some of the complaints are that. It priced so high that it is only targeting the highest high end pros not the aspirational pros. So that, like, yeah, if it was maybe four thousand dollars, people would still feel like it was in the realm of attainability. What do you think that, that says about how apple is thinking about the MAC lineup generally? I think that they realized that originally what was going to happen. Supposedly the word was was that the MAC pro is going away. And the I MAC pro was kind of the new pro machine and there are a lot of the other howls from the community about that. I think what this machine is designed to do is to be kind of the, the supercar of apple. It's got cutting edge technology in it that hopefully will trickle down over the years to other machines. It's definitely not meant for everyone. You know, the people that they had doing demos, were people from Pixar, and things like that, where they were saying they were gonna take four workstations and reduce them down to the single machine. Those are people with, you know, Hollywood budgets to make big films. It's not as you said, like a pro Sumer, or aspirational, photographer, videographer, whatever that going to be really suppose some of the big YouTubers will will pick these up pretty quickly and people doing. Really high resolution video but it's really meant for an entirely different market than someone like myself, or, or most people doing average taking home movies, or photos, or whatever. Real quick word about the pro display or maybe even the, the thousand dollar stand. I don't know if you've got to get is on with that thing. But just real quick what, what are your thoughts there? Well, I haven't actually seen it myself yet. I was just my jaw dropped. When I saw the stand was thousand dollars. I mean, there was an audible gasp as on the video. Yeah. There was. I mean you know, you can either buy a thousand dollars stand, or maybe you can just have a small child, hold up your display for you. I mean I I know. know it even the visa mount adapters two hundred dollars and you can buy of a good visa arm for less than two hundred dollars. So it's, it's very, very expensive. It has characteristics that I guess, from my understanding are the things that pros need in terms of, you know, that the color, and the, the Matt finish with this Nanno etching that they, they've done with the glass that feature alone, just getting the Matt finish a thousand dollars. And it's you know, so you can get a thirty two inch display for seven thousand dollars, which is amazing to me. But yeah, I suppose there must be somebody out there who, who needs it. I certainly not gonna spend that kind of money on a display though. Molecule is re imagining the future of clean air starting with the air. Purifier molecule is not just an improvement on existing outdated technology, but a complete reinvention of air purification, global air pollution, is worsening at an ever increasing rate over eighty percent of people living in urban areas that monitor air pollution are exposed to air quality, the low World Health Organization standards worse."