Anzu's Plan to Evolve In-Game Advertising with CEO Itamar Benedy

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Any of these Sports networks other properties on this episode of the E Sports Network podcast for bringing back a gasp from about a year ago wage a little more bonetti. He's the co-founder and CEO of on zoo in a more. Welcome back to the Shelf. Hey meets great to be here tomorrow is on the show back in February of 2020 where we discussed the growth of in-game advertising age people who miss that show or too many of our new listeners since then on to his a platform that makes it easier for braids to get into video game worlds and for developers to open up more potential White spaces in their games for Grants Pass. I'll do is work with Publishers like Ubisoft at lide Castle to deliver Brayden moments for major. It's like Samsung Pepsi American Eagle and many more Esports. We've seen it gave ads take Auto larger role especially patiently League of Legends open up space in summoner's Rift and it was filled by MasterCard an Alienware among other partners and just this morning as a record this on Wednesday, February 10th, 2021 rocket League announced that Ford is going to take over there it gave Billboards for the upcoming which are major on zoo also had a big adults with this what the platform recently raised nine million dollars in additional capital in around Kool-Aid buyback Fetchers and hbse Ventures. There is participation by plenty more investors, of course, including Mark Merrill, one of the two founders of Riot games, this follows two other funny raises of three and five million. So in Mark Gratz of the race, first of all, what are the plans for this capital? Yeah, thank you Mitch. So as you said we raised 9 million dollars beatcraft is one of our previous investors are still leading gaming Esports v c. B c is a new VC which comes from the sport world and a lot of touchpoints around gaming and then other investors are wpp the biggest advertising group in the world, which is also like in the existing investor and Sony Innovation fund, you know, Sony is one of the biggest gaming groups in the world and the owner of PlayStation. So that's a privilege to have them on board Mark Romero the founder and chairman of road games on League of Legends. As you mentioned didn't call ins the founder and CEO of super awesome that recently got acquired by epic games and the Chicago Cubs. Yeah, the baseball team go Ventures and gainesville's and illumine Adventures. So a very crowded and exciting structure of invest investors to have on board. I'm a Cardinals fan so we'll let the dog So invested things slide, I guess but grats on all the different people who came together you mentioned before we started recording you were in the position that every founder kind of hopes. They find themselves in which is we have a few people. We have a different options for Capital so we can pick the people that make the most strategic sense for us going forward. What did you find from the mobile the different investors? What were you looking for? Especially as guiding parts of the company to push it Forward? Sure. So I mean, you know what this round was not about it was not about as fast as we could have fine as it like very very fast as what it was about bringing the best structure. Number one number two, it was about, you know to maximize shareholder value. We could raise almost double the amount but we didn't want to make sense. This is the amount of cash we need for next stage Rose and then in the future if it's a year from now or two years from now we can do another round off. For that makes sense. So we were not looking at at you know, these things it was more about we have a lot of confidence in him. Advertising is going to become a major business model for game divorce across all platforms, through PC Mobile and an important ads category four Brands media agencies and the ESPYs and and the question is how fast can that happen or more sneaking about big Brands big Publishers not easy companies to convince them to do something new. So when we meet partners that can help us to make this happen faster than wages. Are we get excited one form to partner is again investment one is a strategic partnership and they can elaborate more of some of the Partnerships we have in place and some of them is people who join our team. So that was what was guiding us and looking at the different, you know buckets of we are investors came from there is some you know, some like VCS and financial institutions. There is advertising and groups. There is game. Groups and there is a sports organizations that have a lot of touch point in going to become an important overlap in my opinion the next two years. And of course there is like with the values that we want to group represents and communicate us companies gauges as the leading investor for equal opportunity and Which choice for us an important to him and announcement to basically said if the world that was how we were looking at it that's a great place to be at

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