How to Build a Brand When You Aren't an Expert


Committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric Su and I'm Neil Patel, and today we are going to talk about how to build a brand when you are not an expert. So a lot of people are asking US hey, how do I build a brand I'm getting into this field I'm learning law and decide you know what fake it till I make it what do I do and you have to real options the first option is you can just way and then once you get really good at it and you think you're all as quote unquote expert grew whatever you WANNA call it. Then by all means blog about it creep video content odd cast The other option and this is the one I would recommend is you don't have to get expert to build a brand you can share your journey you can share the mistakes you learn, you ensure the pros, the cost, and eventually not only will you learn what to do, what not to do your followers or the fallen that year solely attracting will also learn what to do and what not to do. But eventually as you gain more and more expensive the month over the years you'll be then seen as experts have to be expert. You don't WanNA call yourself expert to share what's working for you in that industry on what's not be super open open book you transparent So I was actually just GonNa say something similar around document your journey in the beginning when people when you maybe feel like imposter and you don't feel like you have enough to teach you don't feel like you're good enough I think happened. So a lot of people when they're starting out and I think that stops them from starting. It's also painful when people don't see results for the first two to three years or so and what I would say is a good example of this is Gary Chuck. He doesn't particularly teach as much as he just. He just had a camera guy following him around d rock and he was just documenting every part of the journey on his team chop things up and that would be sources content, and then he would realize that now he's you're saying this like I don't have to think about all the content I need to produce because just living my life I'm being me he's being very authentic to himself. So in the very beginning, is there any way you can document especially if you become really really successful and people can see from the very beginning there like Even more. It doesn't matter how crappy your video your equipment is how bad you sounded the beginning while people are going to appreciate the raw ethnic you and then they're gonna see your journey another continue to follow you because they're interested in senior story people. Dave Chapelle said people don't follow comedians because they're funny. They follow comedians because they're interesting and so how can you be interesting? You document your journey, you get stronger and stronger don't give up an I feel at that point success has given. So yeah, and what you'll find is throughout your journey. Joe Come through a lot of things that can help you become expert without you realizing as he had a bigger audience, you may be asked to be interviewed on other podcasts. He will may want to interview. You may end up doing speeches at conferences. All these things will help brand your salt and make you be seen as experts, but it doesn't happen overnight and when I look at companies like groove h q a lot of people don't know but they documented their journey and eventually became super successful Gary Banner Chuck was undoing Wine Library. TV. Back. In the day for so many years spitting wind. He wasn't like I know wind better than anyone else. He was doing a show until just telling people what they feel about. You know wine in how it tastes like I remember he was on Conan one time he's again this is how it tastes like a song with dirt try chewing Konin and stuff like that wasn't near just trying to be an expert who is more so distinct this is how it is. This is how I get to know why is this is how I relate to? Overtime people like Oh, Shit your expert. You know this? Really well, it wasn't because he's saying he's an expert he's documenting his processes tasting wine, and at the same time, other people start interviewing. Esam to speak our conference getting known. That's what really helped him up over the years as well. If you even look at Logan, Paul you look at Pudi Pie, you look at Casey Nights, lot of them. They are just kind of even Graham Stephan to he's actually Graham. Stephon Stephan Show where he reacts to things actually he teaches but the the other three people I talked about before again Casey nights that Logan Paul, these types of people they're just

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