Listen: Your Social Voice: Social Media Lead Generation
"Gonna tuck a problem that anyone with a business in personal brand is probably accounted and I've got to admit despite having a good following across many platforms, which is linked teen Twitter. And indeed this podcast. Facebook is a platform that doesn't quite seem to fit will audience. If you've ever ask yourself a question, which is where is the best place to share my social voice, you should find today's podcast incredibly interesting because your social voice, founder Kim. Barrett is a renowned social media marketer focusing on Facebook. He is an international bestselling author speaker and trainer, and there's also taught marketing around the world and helping businesses grow to six and seven figures, but I wanted to find out more about the dark out of social marketing. And of course, he's five tested work at your soul. Social voice, and I was actually helping businesses get heard on social media and most importantly, build engagement and generate more leads are more sales. So bookl- up and hold on tight. So I can be meal is all the way to Perth in Australia. So we can speak with Kim Berra about your social voice and be in Garaventa, choke and much much more. Massive warm. Welcome to the show. Can you tell the listeners Alabama who you are? And what you do. Yes. Shorts. Name is Kim baron. Basically, we help people get results. Fast on social media helped him. Get more engagement more leads more CEOs specifically through using Facebook ads to help them really drive traffic. And then drivers also that businesses. I'm quite excited to get you up tonight because it will social voice you help your clients generate awareness leads and sales, especially Facebook. Can you expand on that L and talk about how you actually help businesses generate those leads those more sales also actually help them scale using the lightest marketing strategies yet for sure so the most important thing that we need to look at when we do it all is what we what I like to call the inner city method, which is the nation offer copy. So they're really the three key things that we look at look some of it's not even really do with the ads from Facebook. But what it is to do. With is the overall positioning of the. Business the position of their products and services, and that's where we spend a lot of time going through and breaking down is looking at. Okay, great does the audience that they wanna target actually won this? And if they don't or if they do how do we make even more irresistible? How do we enhance it? And then how do we take you late that in a way to make them take action? And really look like the principles that we apply off from know back in the early nineteen hundreds that, you know, the director response copyright is really worked on her in direct mail, and we just apply to whatever the latest platform is whether it's messing messenger marketing Facebook ads Instagram ads RJ, whatever it might be. We take the same approach and apply it to that end it for it always works because really it's just hunting again on human behavior, and how people respond than act to certain things. Now. I am fortunate in having a large following on this podcast unlinked teen and a steady following on Twitter too. But I've got to be on his Facebook is something that has looted- may so far and probably avoided ju to that pay to play model. And I know this. Is a pretty big question. But, but we'll it's the secret to Facebook marketing, while the most common things that you say people doing wrong, will it all kinda ties together with what I mentioned before. But most of the time, and I hear it a lot from paper that I haven't been out of here my following going or anything like that. And the the real reason why I think in comparison to linked in or Twitter, our podcast, whatever it might be is that there is the social context to it. Sorry, you got to remember is like you're walking up in the middle of a bar walking up to someone and then start talking about your products or services in the middle of their conversation with that good friends. Now, it takes a certain level of expertise to be able to figure out how to take it. How to grab their attention. How to draw them away from that conversation to allow you to have a conversation with them. And I think because of that slight change, it is very different to the way that you would interact on obviously, you is very limited Lincoln is very business base. Like, there's a there's a very different way the interact across all the platforms. So if may. I think most people trying to get really try and do the same thing on all the other platforms. Like, I know like on Instagram for myself. My biggest following my biggest results following would say that. I get much results from his on Facebook. But I started heavily going in Instagram and is very different. It's very manual is very personal person. It's very much going to be on their engaging which I wasn't used to so had to adapt. The way in which I position things adapt. The way in which I talk about things that code actions. I give because again, the biggest thing I say most people do is they put up something in inter they they ticketed wrong. All they put something in that don't till PayPal. What to do next that until tell to register opt in to buy whatever that looking for? They don't really give the code action or direction"
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