"In one of the great things. I've learned from Gary Vinyl over the years. Is this concept of hosting the party Gary Compares to the in the high school environment where the coolest kid in town was the kid whose parents went away every weekend and he was able to have parties at his house. The cool kids would come to the party because it was the the only place where parents went around and so by default that kid who is otherwise all of a sudden. He's a cool kid because he's got the party with the cookies one account the same happens in business if you wanted to say target. Let's say hotel Geno manages if you want to host a party hotel. Genuine general managers will come all of sudden moving in that circle. One of the ways you could do that is by starting a podcast about hotel. General managers you interview. Hotel Geno manages all of a sudden by doing that. You're now reaching out the hotel. GM's all the time you're inviting them to be on your podcast. Sorry he's loud this morning this afternoon. And so you'll have mixing in that circle your controlling the narrative. People are coming to you to say can be on your podcast or alternatively when you reach out to them they sang all. Of course. I'm happy to be on the PODCAST. 'cause you're you're talking about me and it helps raise their profile so one of the great ways that you can help control. The narrative is to host a party one of the ways to host. A party is simply stop a podcast. It's super easy to do these days. Not Expensive Not complicated hosting a party about hotel. General manages all marketing. Six all courier drivers whoever it is you WANNA mix with whatever circle you WANNA being host. A party started. podcast targeting specific people then all of a sudden you are in control of the narrative over the next couple of days. I'll share"