"Stories have a way of igniting others to reach hire educate inspire movements and even open our minds. If you think about it I bet you can think of a few exceptional storytellers. They're captivating and trustworthy trustworthy. But how does your ability to tell. Stories compare is your messaging on point for those familiar with today's guest. You might know him as the message. Fixer fixer but for those. Who Don't I'm excited to welcome Ashley? Bright for a number of years Ashley's worked design and marketing where he developed a knack for crafting irresistible resistible messaging and telling stories. These skills have afforded him some amazing opportunities including pitching ideas to fortune five hundred companies like. At and T.. Microsoft and in target. He's even launched his own private coaching company where he teaches others to improve the quality of their own messages his business Ashley. Bright Presents Empowers Howard leaders and teams to constantly communicate. Their ideas avoid costly mistakes and achieve their goals through workshops one coaching and speaking engagements. So let's get after it here to share his perspective on why you need to lean into storytelling. This is Ashley Bright. So so I come from a design background. I'm designer. I'm an artist. I'm a creative person and what I would see. Time and time again was people not not able to communicate and share great ideas and it drove me crazy. I wanted to solve that problem. I wanted to end the scourge urge of bad ineffective boring presentations and meetings. Because they're just such a waste of human energy. I firmly believe that we need innovative ideas. We need new people and new perspectives in order to move things forward in order to be successful. I say this in many of my talks that we as human beings are creatures of narrative thousands and thousands of years ago before we had powerpoint or before we had analytics and and all these other things to throw it people what we did have was story and so our ancestors were able to sit around a campfire and share those stories so they they knew where to get water where to hunt where shelter was which people they could trust in which they couldn't we're still human beings if we can get people doing doing that every day all over the world. I think that we can solve some really really big problems. I get to take people people who are already passionate and smart and I just help them kind of turn a dial here and turned out there so that other people feel it other people understand that passion other people understand their credibility and they trust them. Your team's your people looking to you to help them understand how to be successful in quite frankly to motivate them to work hard to innovate to push through challenges ages and so as a leader a story driven messaging and a story driven approach to that hooks people it helps them feel that they are connected. wanted it builds trust it builds bonds. That's where that authentic connection and relationship comes from if you are not bringing in."