Listen: The Founders of Flodesk Are on a Mission to Tackle Email Marketing
"Okay guys we are getting started it and I'm so excited. We haven't had two guests on at the same time in quite a while and so welcome to my dear friends Martha and Rebecca. I'm so glad you guys are here. Were so heck yes. This is going to be so good so I recently did a post about five women founders. Do you need to be following in. Can you two are on that list because of what you've created and started which is flow desk so will explain what flow desk is and everything but I want to know what what did your early careers. Look like and then we'll talk about what you've recently created together so first name is Rebecca Shaw sack and Dan Assan of you know. I collaborated with Jenna on the template shot but may jury began long before that my first job out of college was actually designing the merchandise in days and album covers logos for some pretty big name bands. Like Lincoln Park Cheryl Crowe elitist more set which is a really incredible notable experience for me but it was a corporate job in always wanted to be an entrepreneur at heart so coming from that drew you twist of fate. I ended up falling being in love with a creative industry and started building a few tablets shops on my own. I learned how to create templates for the creative industry especially with photographers gophers. In from that I just really fell in love with helping people running businesses. I had a huge fashion for creating tools in designs that helps other people grow their businesses. The way that I grew mine which was really exciting in front that I was in a lot of circles with a creative industry. In of course I had a lot of overlap with honey books in through that I met Martha I remember what they were getting together and we just had quite a few glasses of wine in the the creative industry and especially about marketing. And I remember just have so many wonderful discussions about that and I just think when you take two curls who are excited about what they do and excited about an industry and you throw in a little bit of rain on South you get amazing things happening. Doesn't everyone remember remember when they met Martha. Like I feel like it's like I did. Finding factor in your life is Martha. You remember the moment that you met her. The three so genitally remind the scene here. Were both standing up passing Mike back and forth to children in Rebecca Toll only eleven. So you can imagine like buying for Mike. I was tempted to just does no. I actually didn't parents Pursuits at some point. But I didn't think that that's what I wanted to do. Do I really really really wanted to work for an intelligence agency dream. I love data for policy. I wanted to make an impact in and I trained. I learned violin ridges a train for these job for years and did research and then finally got the job and and I didn't get the security which and there's no real explanation that there are a couple of reasons why I ended up parents. I grew up in Mexico in my parents. Leaving Mexico steals So it could be you know the inability to protect office abroad. I went to Cuba examples the Bulls nationalities or. I have no idea but it crushed me because I never had something that I really really wanted that I didn't get so without. How can I remember taking the first interview that I could? And it was in tech sales he and I was like yes sales commonsense. I can sell I. I can talk I can tell I became like a shark. I loved IT I. It's a well but then there. There are some days so I went to a really really large tech sales for In there were some compliance deals as buildings. Jimmy Jimmy like a goal is pretty black way. There's something that just kind of gets the gray area so again. I feel like coming fun. I mean my money I need to go and do something. That feels a lot more impactful. And that's how I ended up getting connected with huck where I started their self esteem actually and then grew to manage partnerships and business development and then in working with our top educators like you. I realized that educators Peter's needed a lot more support from an email marketing perspective. And that's how ovation started with Rebecca and I talked a ton about this and we were recently recently in Arizona together and there is just this like fiery passion behind both of you where it's like now like we gotta figure out a better solution and there are so many times in our lives where we're like. This is a pain point. Like how is nobody thought of something better. Never actually think like we're going to be the ones to step into that role so I want to know I like. What did you see in the land of email marketing? That made you feel like it was time for a new solution. And then what equipped you to be like. We're going to be the ones to do this. I think I was exactly what you just. We realized that none of the solutions are relevant. Eleven and then we discovered that the pain in these Steve need in the market separately. On my hand I was working with educators or top rated greatest mated in their business and there wasn't trend a most successful Nail emerging but had major teams like full design nineteen marketing teams tech teams in. There were other heaters. That were made it as well. They were teaching other rates but they couldn't didn't figure out email marketing in my mind. These are the most stabby business. Ivy Tech Design Savvy Marketing. Great in your. I just told us like why is it so hard in then. I thought well you know what I know a friend. So let me Problems in you know what I've been selling hamlets four photographers in. Maybe his gallery and make number one support. Price is I love the template and I have no antioch how either And then realized so clearly there is a problem in what what we really really wanted to see Z.. Y. Solo Entrepreneur. Is Your chances are. You're working by yourself and you're running all the departments and you're wearing hats any just don't have time to learn and become sir and you don't have time to learn design and be going for it and you don't have time to learn technology technology and we're going to take expert as well and at the same time we're marketing to an audience that is receiving really solid emails from these big brands like airbnb earn outfitters and finally bronze fool tech and design marketing game. We were like how do we democratize that access to successful email marketing and we gamma this solo opener. The ability to come up with just stunning a successful and highly converted them pains with a home to"