How To Help Marketing Build A Bridge To Better Sales?
Most of you know, we got a new dog. Her name is Leyland bush is a 1112 month old puppy. Now, we've adopted a lot of dogs over the years. But this is the first time we've had a puppy in a while and one of the things that I forgot about is puppies require a lot of treats, if you have treats you can train them to do certain things one of the things I've trained Leila to do wage. Is to sit at every crosswalk that way when a car comes she doesn't get hit so she has gotten so good every time she sits at a crosswalk she turns around and looks at me and says check where is the tree but I'm going to kind of blend this into another topic which is how to help marketing build a bridge to better sales rep by basically giving treat. So one of the things about these treats is we have lots of different kinds of treats for different things. I have certain treats that I use would not take her on our walks. We have different treats when she goes outside and goes potty. We even have a different treat that one of my friends gave me she came over with a gift bag and in it included wage toy and some bacon bits. Yes bacon there the Beggin Strips but little pieces and we actually use those to get her upstairs and get her ready wage. Go to bed in her crate. That's where she sleeps cuz we can't trust her to be running around the house in the middle of the night. So one of the differences with these treats is the packaging. Most every kind of food has some kind of way to seal it and there are two different kinds of ceiling mechanisms that I found with these treats with your traditional Ziploc, you know where you you've got a basically squeeze it and it's kind of very precise. You have to make sure that one in fits in the other and then you squeeze it all the way across and those drive me crazy. Sometimes you cut the top of the package and you end up cutting off the ziplock. Then you have no way of locking it. But the second kind of treat came with a velcro inside of it off now velcro allows you to open it a lot quicker and does it require that Precision to close it back up. It may not keep it as fresh, but it's so much easier to work with And that's essentially what I want to talk about is is your marketing. So precise that it's more like the ziplock where you have to align everything and get it closed perfectly or is it more like the velcro which allows you to create a proximity effect. Now on proximity effect is something that happens with a microphone if I turn my head further away, I sound farther away. But if I move myself closer to my mic I get this boom your sound so that's what proximity effect does the mic off except the sound no matter where I'm at, but the closer I am to it the boom. You're it sounds it's a same thing with marketing messages marketing message is matter, but don't confuse marketing messages with sales messages marketing is more of a one-to-many activity. It's something wrong. You can talk to a wide variety of people where sales tends to be a one-to-one activity where your sales person is talking directly to a customer the big difference between the marketing and sales is the personal relationships know like and Trust has advantages over who dad's right? So if somebody sees your marketing message and knows the person sending it it has a different kind of proximity effect than it does. If you're trying to send a message out to everybody who doesn't know you Creative Marketing creates attention and awareness and it has that kind of proximity effect, especially when there's a relationship attached to it. In marketing, I tend to look at things from three different perspectives. Number one awareness posts. Hey, we're here educational posts. This is what product is or services and this is what it does or how it works sales posts. This is something you bought something and this is what you need to know next in order to be more successful with it. So awareness can create sales through proximity people may see your marketing for a particular project that they may not need or want at the time. But if they know the person associated with that it may create enough awareness to remind them that hey, you know, I need to order some supplies or you know, I'm really interested in something else and I need to contact the salesperson to learn more about this new product or this Thursday. Service or something that's been on my mind. So that's what good marketing can