Welcome back to one on one with kra LA's Jennifer horn. So let's tease this out because everybody's listening to the show why, because it's not just they want news. It's not just that they want information or the breaking news, they actually also want they actually love the medium itself. So let's delve into that for a little bit. You have taught me a great deal along with one other person who is also a mentor to me and that's John bachelor who I consider to be the master of the long form. I love long form radio. I dedicate one hour of the show. The last hour of the show, like this one to want to long form. And he helped me understand is you did too. With radio. Well, you just said it in the beginning. You said, you're talking to people at the most vulnerable, they're most private they're in their bathroom. They're at home they're making breakfast for their kids. So it's a different meal. Number one. And secondly, and I look at Russia and others who really led the way. Because it's auditory, there's no fancy visuals that you can use as a crotch. It's very intimate and it is about establishing a relationship, which really, if it's done well. And I think this is what you and your co host grant stinchfield and other great hosts to it's a friendship with the listener. Isn't it Jennifer? Absolutely. You know, I had a lot of coaching all throughout the years. There are a lot of people who go into talk radio consulting and there's a woman named Valerie Geller, who I think is, is phenomenal. And she's written a book about radio. And her most helpful piece of advice is she said, when you're doing a radio show, stick an empty chair in front of you. And just visualize the person that you're talking to. And so I think what's different is when you watch television show. And you see people even in cable news they'll say, our audience, or all of you at home. That's not very personal. Let's just mean you're one of the thousands, hundreds of thousands, millions of people, maybe who are watching, right? But when you're on radio, when you are talking to you, can you believe this? What should we be doing about this? How do you feel about vaccine mandates? It becomes very personal. It's a one on one connection. You're not speaking to the masses in radio, or at least you shouldn't be. I think in good talk radio you are speaking directly to one person.