How to 10x Conversions on Your Order Form

Marketing School
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Automatic TRANSCRIPT

Super committed to your success online. We've worked with them to a special offer just remarking school listeners. All you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today or go to talk about how to ten x conversions on your order form. So what do we mean by order for him first and foremost Neil order form sting bite your checkout process whether you're selling ecommerce products or even assassin description it doesn't matter what you're selling your order form isn't where someone Azam's their car or picks a plan if you're in software it's more. So they're on the page where they're putting in their credit card details that paid they're clicking charge me or start my free trial or that page when they're cooking on complete order a complete checkout whatever it may be that's. What we mean by order form. So the first recommendation I have for you, I had a guy on the podcast last week. His name is guy has is his guy. He runs a company called Intel Mayes and he was just telling me across his platform, their personalization platform. They do a lot more than that but overall forty, six percent lift in conversions and what they do. For example, let's say you're trying to buy a dress and Yulon order form. So for example, let's Neil. Nine both women. All right. Maybe I'm Chinese and they think I like red dresses or whatever I just making things up right now but the keeping this at your persona and they'll be like, hey, that. Just looks really good on you or maybe that just looks beautiful on your right little language like that I'm making it super simple right now but they can hyper optimized for each person. The key takeaway here's you need US televised. That's an extreme example where if you have a lot of money you spend on that but if you're able to personalise on the order form, you are able to lift conversions even a little bit. I'm just giving an extreme example and then the other thing you can do all the little small tweaks from testimonials to having logos to testing the copy like start my free trial or anything benefit based like if I sell a premium version uber suggests. I. May End up trying out call to actions I get started or more. So related to the product like grow my traffic or boost my rankings, things like that. So little tweaks what you'll end up finding as they can really drastically make a big difference in your conversions if you add them up and those on the free trial badges, money back guarantee badges if you add a lot of them up and you can check out just look at the big companies that have checkout pages or order forms look at some of the things that they include you get ideas from there. You can also get a lot of ideas from conversion accelerate the excel dot com as well as conversion rate experts. And one other thing you can do, you can use a tool like often monster you can put an exit pop up on the order form page. So if they're about to abandoned while you might as well try to pick that abandoned up because they're about to leave. So simple enough to do one key thing is I think with a lot of pages you start to see a lot of bloat on one sites 'cause you're listening. To this podcast, we're always talking about new tools and a lot of these tools require you to add pixels of the site but that bogs down you want to make sure your checkout page is not bogging people down as if it's really slow as bad experience for people, they are gonNA leave just because you have all the bells and whistles it's good for you but not necessarily good for conversions at the end of the day. And look at your competitor is the ones that are also begging that'll give ideas of what's working for them on their order foams. Well, yeah. Just to go a little deeper on the conversion xl recommendation for Neil. So they actually have a lot of examples of order

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