You have to outwork everybody else.
I'm curly's Aken I'm Danielle Weisberg welcome skin from the couch this podcast where we go deep on career advice from women who have lived check from the good stuff like hiring and growing team to the rough stuff like negotiating your salary and giving or getting hard feedback. We started the skin from a couch, so what better place to talk it all out than it began on a couch. Hey, everyone, the show might look and sound a bit different today because we're skimming from three different couches, the scam is working from home for the time being because of covid nineteen today joined by a powerhouse of the music industry, Julie Greenwald she is the CEO and chairman of Atlantic records during her time in the business. She's helped. Advance the careers of Bruno Mars. Kelly Clarkson at Sharon. Just to name a few chewy were really excited to have you with us today. Welcome to skin from the couch. They you for having me so truly. We're GONNA. Jump in, ask you to skim your resume for us. I went to two lane university go graduated in nineteen ninety wine, and then I did a program called teach for America where I taught in the calliope projects, and then I started working at Rush Management With Lear Coin Your Cohen's assistant from ninety two to ninety. Re Unwind Ninety. Three moved over to detmer hurts and became the promotions coordinator, and then from ninety three to ninety nine worked my way up industrial records, and then ninety nine took over island records and became the head of marketing for island addict. Jam. Then I'm not quite sure when I became president with now it's not to get causey with my dates, but I do know in two thousand four I. I came over to Atlantic records online I've been at Atlantic records since two thousand four Julie with something that is not on your kind of official bio that we should know about you I. Don't think I officially. put down. That I am a mom with two kids by that is probably my most favorite part of my life is that I am a twenty year old and a sixteen year old. That's great I want to kind of just start with the elephant in the room that we're all dealing with which is how to run companies amid stay global pandemic, the music industry is interesting, because in some ways you know, it seems like you have a lot of talented people who are at home, and a moment of reflection in some sorts and I'm sure they'll be a lot of good hopefully music to come out with it. But how are you thinking about this time? So for the artists that have been able to continue to give us, music is been business as usual in terms of. Thinking of Creative Marketing and promotional. For these artists rollout there songs, obviously facing different challenges, which is. Creation of music video photo shoots. We've sent artist green screens. We've sent them ring lights, and so been really just trying to keep everybody focused on the fact that the world is listening to music right now to help through such a terrible time, and so many artists are giving great music to continue out there. They're a bunch of artists that still need to get into a studio. Need a collaboration and those artists. Were just trying to be really good partners and friends to down and tell them that you know. Hey, it's okay. Take this time, maybe just right in a notebook and try to just be you know thoughtful, and in good partners to our artists that are staring at the fact that they may not be able to tour. You know for the. Future and so we're just trying to make sure that they see the light to buy you know. Streaming has really offered us a way to share their art and music and doing these live streams social. That, they can stay connected to their hands. I think we've been incredibly lucky. In terms of all the businesses that are really been affected were continuing to. Market and promote during this time. And as a leader, how have you been trying to set your team up remotely and keep them focused at a time when there's so much uncertainty? So, I personally jumped writing at first and I do weekly email. It's very personal. Email to my whole company every Sunday night to talk about okay. We're about to start in next week. Know Week two week three and I share my stories and I let them know that. Now I'm in a house with two crazy kids and husband and a dog just diagnosed. Diagnosed with cancer and Chemo and and so you know I let them know that I to going through you know challenging situations, and then also set up a time for every department where I call it either morning tea, or after key, where every assistant coordinator manager director on up gets an opportunity to see me on the screen and talk to me in. In us. We questions so I can kind of let them know what we're talking about. Upstairs and keep sharing the fact that we don't know when we're GONNA. Come back when it's okay because we're working. How can I help you and in really like? Let them see that they can. Individually email may call me facetime with me and I'm right there in the. The canoe with them.