Listen: Google, Omni And Marketing School discussed on Marketing School
"Practical tip number one with content marketing you. You don't want to regurgitate the same information. Over and over again people used to use tactics like just go to bus sumo and type in you know a cure like marking. Seo Zeo dog food whatever maybe. She was popular and try to create similar topics but now the web is saturated with content so writing what was already popular again in using the skyscraper. Scraper technique doesn't work as well. You'll see more of that happening in twenty twenty. Were just doesn't work as well. So my recommendation is you can use the bus. Sumo's that uber suggest asked bigger out continent of what's popular but don't replicate what your competitor do. We just use a skyscraper technique cry to find out what teams are popular baseless over shares. Back League search traffic and you create content around similar themes but don't just regurgitate the same piece of content and leverage the skyscraper. Take all right number two. We've talked about this quite a bit but make sure you sprout your content. We talked about Omni channel right so take piece of content so like this podcast. For example you know posting posting natively to other if posted to apple right. Now why would it we post the spotify. Why would we post to soundcloud? It's free to do so right. I think for the most part not on soundcloud. Actually but you know what I would say is hey look if you could actually take video even better and then you can make you know twenty thirty pieces of content just for one piece of original content and make it go go along because a lot of people you know their attention eds going all these different places you know nowadays. It's all about you know. Try to captured at attention taking the Omni channel taking content sprouting approach. That's GonNa take you further the third tip by Hafer you. All is with content marketing leverage to land and expand strategy so what the land and expand strategy is is you create content and when you create content. There's no guarantee that you're contents GONNA do well or go viral or get rid Google get attendance. Oh shares doesn't matter. How good of a Margaret? You are still it is a hit or miss game. Sure there are some directional cues that. Tell you it's GonNa do well or not or what you should avoid riding on but still hill right sometimes pieces just do really well and sometimes they don't so you're going to google search constantly. See the ones that are doing well in you. Expand on those pieces of content. Don't take all the keywords beginning impressions or aren't leveraging within your content and then go win and then adjust those articles added more of those keywords expand upon the content doubled tripled the late. So now you're focusing your efforts on improving your existing content versus just going in creating a ten in Yukon. Did that may not do well all right so the next one is make sure that if you're creating content that you're going back and you're making the most of it not just from a updating dating the piece of content just to dis last point but also looking at title that Meta description and seeing testing titles testing the Meta descriptions and see which ones perform better right and you could. Obviously you could use google search call to just see the click to rates of your old titles which have a high impressive count. Click the rate or you could use by two all doesn't matter which would use so you could use google search or you could use click flow doesn't matter but make sure that you are testing these from time to tie because it takes you. Let's go to go a long way are the fifth to behalf you all is is considered translating your content so in twenty twenty. There's going to be a lot more competition when it comes to. Seo Content marketing it's getting very saturated. What people aren't doing being in this isn't competitive yet? If people aren't translating and transcribing their content. It's one of the quickest easiest ways to get more traffic out when you do that. You go upward final all these translators and that you can you also WANNA use h rough laying a tripling tells google. Hey this page. Is Our French Canadian. This pages English. USA's this page is English this pages German right so that way they know which piece of content and rank with dead. What search engine they do? Not penalize duplicate content. They do not penalize for Trans Lady. And if you're trying to figure out what regions you should translate the most lookout what countries you're getting a lot of leads and sales from that aren't your primary very country consider translating into those regions. I all right and number six. A lot of people forget about right so forget about emails. Because that's the channel that you can control Google. Google Algorithms you cannot control facebook social chattels patriots. Whatever you control they give you at any time but what you can control is emails so wherever ever created content whether it's a blog somewhere else try to figure out a way to bring people back where they can often for sub resource? Maybe it's a constant upgrade. Where if you write right something? Seo Baby of like a Seo Compassionate Guide or something but that's GonNa help you Dr Evil often up that you could continually market to those people over type last but not least spent eighty to ninety percent of your time updating old pieces of content versus writing new ones. So what we found is when you already have traffic will find that you're older pieces of content. Don't do as well. Google wants more updated content. We talked a little about this. Some of the past chips on this episode but to give you idea of how important it is. I wanted to make its own individual practical tip irate roughly four blog posts a month five a month. If there's five weeks a month but in most cases emily writing for a month might team though is updating ninety plus blog posts a month right. Now I don't have the time to update ninety ninety plus a Hence I have my teen doing it but that just shows you how much more valuable it is to update. Your old controversies writing new content. I used to spend my time writing one piece of blog post each and every single day at try to shoot for that but what we realized was updating the older pieces of content provided much wjr better about Roi when it comes traffic conversions than just a new piece of content. Because you can also look at old piece of getting ten traffic and then from there are you can adjust them not just updating from having new key words or new fresh information will you can assign call to actions to your products your services generate more or leads to update the interlinking. All these things really do help with your rankings. All right so that is it for today but if you want more practical oh Carter barking tips and more marketing and business in general. If you WANNA see us live you can learn more marketing school to live. That's why we do these events only every couple couple of months at amazing amazing people and they are very exclusive as well also joined check it out. Check check out the application and don't forget to review the subscribe because it helps us grow so I will see you tomorrow. We appreciate you joining us for this session of Marketing School. Be Sure to rate review and subscribe to the show and visit marketing school dot. 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