"Express look into brain stuff production of iheartmedia. Hey brain stuff lauren. Bogle bomb here. Chances are you probably haven't given much thought to any given can of pringles other than wondering. How do we get the last few potato chips out of the tube as it turns out out this salty? Snack has quite a story. It once was in the middle of a massive controversy that questioned the ingredients and whether the chips were actually potato chips at all from two thousand seven to two thousand nine the makers of the once you pop you can't stop. Chips stood in front of three different levels of the British judiciary trying to defend and the decision. That pringles chips were not by definition potato chips or in British parlance potato crisps. Here's how this comically complicated. Located problems started in the mid twentieth century attacks was born by way of France and England called the value added tax. This consumption tax started off as a a ten percent tax on all goods bought from a business. More than twenty percent of the world's tax revenue comes from the value added tax. Making it a pretty big deal. In Britain most foods are exempt from the value added tax except for potato chips or similar products made from potato or from potato flour. This led to a long arduous journey to figure out whether or not pringles which by the way we're once touted as the newfangled potato chip where actually potato chips if they were ruled as chips pringles parent company. At the time proctor and gamble would be subject to a seventeen point. Five percent value added tax. proctoring drink gambles initial argument. was that no pringles. Were not potato chips. Because they didn't quote contain enough potato to have the quality of potato nece they also argued pringles didn't resemble the shape of a potato chip and were therefore instead a savory snack in two thousand and eight a lower British court agreed and ruled the pringles were in fact not potato chips mainly because they contain only forty two percent potato and had a quote shape not found in nature The rest of pringles by"