NRF expects holiday sales will grow between 3.6 and 5.2 percent


Even more holiday spending this year than last. That's what the National Retail Federation is predicting. Despite the pandemic cutting into in person shopping, it's predicting an improvement in sales in the range of 3.6 to 5.2% compared to this period in 2019. It's also predicting online and other non store sales jumping as much as 30% offsetting any brick and mortar losses. The federation's chief economist reasons that since people aren't spending their money on travel and entertainment They have more to spend on shopping

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