Emerging Opportunities and Exciting Business Lessons with John-Paul Iwuoha


Now. We are talking about africa. I wanna know john paul. Why why do we need to keep africa on our radar very interesting question. So one one thing that keeps me. Loyal to entrepreneurs on fire is the quality of stories and experiences of ultra preneurs. Who've made it that's one big reason. Why listen and. I'm also sure that's why many people listen to the show but interesting is what being on entrepreneur means that you're able to live in the now and also prepare for future so it's almost impossible to think about the future and nothing about and here's why when you look at the population of the world. Africa correctly has the youngest population of people. Right now sixty percents of people on the continent of the age of twenty five. So this is more or less looking at china. Before china became china up to date china more or less the second biggest economy in the world the factory of the world and all of that so you can imagine that people who saw china. The china became china. Actually the ones who got in on the meat of the game. So that's exactly what africa represents but more importantly there have been events in the past couple of years that have put africa in the centerpiece. The very most the most recent one which is very interesting is covid now all the time most companies have built their supply chains around china and south east asia but then when it hits it was obvious that supply chains with very vulnerable. And if you're going to diversify your supply chain. It's impossible not to look at africa if you're looking at affordable label if you look at them. The truck symmetry of the continental either north america or europe. And what are the means. Most countries on the continent either speak english or french and these are more or less global line. Which is you're going to penetrate any of the big markets and. It's really now happening. Because what the chinese are doing is the chinese. Market is starting to specialize in advanced high-tech stuff. I most of those low cost production that brought business the whole of storing from america. When are beginning to see going to places like vietnam. Bangladesh and other countries in southeast asia. But then you cannot forgo a population of one point three billion people which is what africa presents and what we're seeing is some companies setup accretions within the african continent places like rwanda at the opium ghana senegal. And what they're doing is they are preparing. These guys are digging for the future and one interesting. That's happened in the last four years in america. Is the people in africa. So in america when you think about africa the image that comes to mind is charity and philanthropy. Africa needs. Needs help and help and help. So the approach of the americans this time and even europe has been to help africa give africa aid. Give them all of that. What the chinese are doing is they're coming with more or less trade and business and things. What africa needs really because you have this population of very young people enterprising people. I mentioned that sixty percent of the world's uncle beats at arable. Land is in africa so in most parts of the world with maxed out the land space. Yes we're doing. We're using technology and other means to increase the yield on the land. But when we're talking about virgin space. Federal land arable land. Most of it is still in africa. Still cultivated and we're looking at a global population that is set to double back at least by the time we reach two hundred fifty or more according to the un and if we do not keep pace with globe with population growth would amount of food were producing then the world is going to be faced with serious threat of hunger so these are just a few examples of why africa needs to be on your rita. Yes so thinking about now. It's great but you're thinking about the future you need to remember that even before could hit five of the top. The top ten fastest growing economies in the world when africa. These are not really things. We've seen the mainstream media. Why i'm happy that chain. Is that the approach of the chinese in africa. Doo controversial is a big difference. This guy's coming here boots on the ground and they're dealing with the market. The previous relationship with africa has been to deal with africa's governments give african governments money for age and they develop africa unfulfilled years. It's never happened instead. It's helped enhance corruption. A sense of entitlement and dependency so most of the problems never get so because that's free money free money fluent in from europe money flowing in from north america so what people like us exist to do is to show that the people we should be voting. For with our money is the entrepreneur's they're the ones who have the incentive and the motivation to really solve africa's problems and guess what's global money starting to call me and i'm sure many ago minova listeners. On on on entrepreneur no stripe the big global player in in payments strike just acquired an african company. Niger company for two hundred million dollars. That's a major exit and it's stories like this that are starting to prove that africa is not a charity case. Africa is opportunity. The programs are trying to solve through eight. Actually need to be solved through entrepreneurship and the process. We create more jobs more wealth and greeted big happier world john. Let's talk about what you see as the most interesting opportunities that exist right now. I mean you talked about a lot of opportunities. I love how you really are hammering home. The fact that entrepreneurship is what is going to turn africa around and really bring that continents into the as we move forward into twenty twenty one and beyond but specifically what are the one or two most interesting and fascinating opportunities in the business world that you're seeing right now. The first interesting one is more or less. I talked about it earlier. In terms of africa's potential to produce food because right now we're looking for the next food basket of the world and one interesting that africa offers is the or what's we've we now know as superfoods so for example there's a grain that's grown in west africa. It's a green code for new now. This green is so rich in cultural significance for example when the tombs of ancient in jim ships are more or less opel excavated amongst other materials. Like honey. and things like that four new for new f- who is one of the greens that it that the ancient egyptians actually put in the the pyramids in the borough chambers of dead feroz. That's tell you how important it was back. Then this is like one of the longest growth one of the greens has been grown the longest in history almost five thousand years now. The reason why new is important is when you look at the american market and european market more or less developed world and you see how important health and wellness is this all about eighteen. Organic food. Gluten free food and things like that you announced that to see if like for new is actually superfood but in africa is grown by people in africa eating by people that i start to see what america has done with them a green assira like we know what which is more or less breakfast zero before quinoa became like a blockbuster serial in america it had the same profile as phone. You in south america. So what we're beginning to see. Is they celebrate to ship in. New york is named spear pm. He's now taken for neo his packaged. It's not just in its physical formats but in the narrative that used salads and last year. I think it's early this year. It got the national distribution across the united states in whole foods. You know to distribute this kind of food and new just one. I know listeners may be familiar with moringa which is another superfood. it grows in the wild in africa. We really take you for granted over yet. But then we've sent entrepreneurs coming here and repackage it into something that selling like a lot because it resonates resonates with the health and wellness movements the big trend going on in the

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