"Night, they announced I tunes and airplay to for Samsung televisions and then first thing Monday morning, they announced airplane to and home kit for LG and then later in the day for video or vice versa. And then later in the day for Sony TV set. So by the end of Monday, you have Samsung with itunes and airplay too, but not home kit, and then Sony and vizo and LG with home kit and airplay to a couple of them are doing older models. LG is not. Because of course, that's the one. I have. And and everybody lost their mind over Apple's change in in entertainment strategies. Yeah. So renee. Let's talk about that for a minute. I it's really incredible and super awesome that this happening. What's your take on on? Why this why this came up out of nowhere? Really? I"