A highlight from LoveSeen founder Jenna Lyons: 'It's incredibly important to stand in who you are'


Executive editor glossy and today's guest. Is jean alliance. The founder of love seeing welcome. Jenna thank you for having me hyper you hi jenna. It's so good to see you again. Jeddah i think our listeners. Probably don't need an introduction to who you are because you know your your career at j. crew and so what you've done in the last twenty years in fashion but for those out there who need a little motivation today. Tell us a little bit about how you got started in fashion and beauty and lifestyle. Oh sure i mean. I think it was kind of by accident. I was super tall. When i was little and at in seventh grade was six feet tall and that was hard especially with the boys and nothing that me there was no j brand jeans back then there was no nobody making tall close for young girls didn't exist and so i was constantly buying like really big close and i thought that was like the size fourteen because those are the pants. Were long enough for me. I just didn't even understand took a homework class. And i made myself a skirt and the teacher showed me how to measure myself. And i made a bias full length watermelon skirt and i walked into school. And darlene patterson who was like the most popular girl in class who sat next to me and social studies. Looked over at me inside. Where did you get that skirts. So cute and i was like it was the first time anyone had given me positive feedback about the way i looked and i had a genetic disorder so i had my teeth clinic dealer. Had bald spots in my head scarves. I would love stuff going on. That did not make me feel good about my visual presence to have someone give me positive feedback about the way i looked so altering and really think really emotionally like powerful and so i also had made that thing which was sort of the combination of two things really no. I enjoy the process. And i felt really proud at the end. So yeah a kind of. I got a subscription to vogue that christmas and my grandmother amy sewing machine and like i was hooked so jet. You also went to fashion school before starting at j. crew. What was that lake. I did i had. I had gone to parsons. This was before project runway before anyone knew about parsons my art teacher in seventh grade. Also this is webster had shown me a book about antonio lopez called antonio's girls and i was like obsessed with you know i'd never seen women that were that looked different like the the way that he portrayed women. He was in love. With like grace jones and tina chow and jerry hall and all i had ever seen of ideal beauty was blonde haired big boobs ten because i grew up in california and i sort of understood one idea of beauty and all the sudden i was like wow there is a world of beauty out there and the way that they wore clothes and just the images of them and how bold and it was just so exciting to me. And so yeah. I went to parsons and that was my puppy and it was an amazing experience. I've met donna. Karen and calvin klein and oscar And his it's interesting that you say like how you didn't see yourself visually in popular culture and fashion and then you landed at one of these. Very all american retailers like jay. Kurt which is a known back. Then i think like four. Maybe not the big boobs but You know very preppy wand proposition. So i'm wondering you know when you were thinking about taking that job and then obviously growing in that job to where you were at the end of it How did you decide to kind of like funk it up a little bit. And i think you know one of the things that i loved about new york was that there were so many different types of beauty here. I remember the very first time. I was walking down the street in new york and a man whistled at me and i just didn't get that kind of attention in california and what. I realized that the there are just other ideals out. There are people like different kinds of things and i became really attached this idea of like pushing the boundaries of what people's ideals were and it got. I was excited about being able to do that. I didn't get to do that until i was you know had been in the company for fifteen twenty years because i was obviously just an assistant. The first day. I walked in the door but i also had this deep desire to fit in as well and those two things were set in real opposition. I wanted to fit in. I wanted to look like all the girls in my high school. But i didn't. And then. When i got here i'd spend so much time trying to fit in that i had sort of lost and didn't really know who i was or what i thought was beautiful so i had to do a lot of exploration while sitting in this very preppy. Pretty waspy environment. It was really it was hired. It was weird challenge. It took me years to kind of be able to balance my own perspective in aesthetic. And what i thought we could share with the world versus what i knew the company where the roots were and and what was the right thing.

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