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Automatic TRANSCRIPT

It's been about a month since California. Roll out the toughest consumer data privacy law in the country but already there is talk of another law from the same guy who launched the first one Rachel Morale from member station K. Q. E. D. reports that. There's a dispute about whether this latest bid were actually weaken the current law to understand data. Privacy Alastair McTaggart of Oakland California. Wants you to imagine for half a minute. The true living with him. And it's not going well if you and I are partners and we're both wearing a fit bit. That fitbit knows everything about our lives. Everything like if you to start sleeping in the same room or two different rooms. It knows before anybody else that technology and it knows and that's valuable valuable because that's information that can be sold onto advertisers everybody from linen companies and divorce attorneys. That might monetize the information to data brokers who just want the information to be fair. Fitbit is one of many companies collecting and sharing data. We presume is private or should be but unlike most of us. Mctaggart had the money to launch a political and then illegal conversation in California about surveillance based advertising two years ago the consumer consciousness around privacy wasn't what it is now now people are mad now. He says he has an opportunity to take the toughest data privacy law on the nation and make it even tougher so for instance. His new initiative would create a new regulatory agency in California but a number of other data privacy advocates say the fine print includes giveaways to business lobbyists. Mary Stone Ross's with the `electronic information privacy center in DC now but she co authored the earlier initiative so for example there's definition of de identified. Information Sounds Boring. But it's actually a really big deal. Because by definition de identified information is not personal information so if that definition is weakened that we the scope of the entire law so sure enough in this new initiative is a weaken definition of de identify. Why does she care so much if she's moved to Washington? Dc because in the absence of Federal Data Privacy Law other states are looking to California. There's legislation that's going to be introduced in Florida and Colorado potentially in New York who says a sea change in regulation of privacy in the US. Jim Halpern is corporate attorney with delay. Piper who advises companies about data privacy? He essentially backs up. Ross's read from the other side of the negotiating table in the end of the day. The Way I view the initiative is creating new rights without a legislative process but then addressing some of the practical compliance issues that drove efforts to amend the law by the business community in twenty nineteen. That explains why few data privacy advocates expect Silicon Valley to lobby against the new initiative. Getting what they want and given growing public concerns about data privacy people on both sides expect voters to find the basic idea of the California Privacy Rights. Act of twenty twenty appealing