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Automatic TRANSCRIPT

Talking about the creative ways to sell your knowledge without keywords without creating a course because we've seen it. I hope you've seen it. There's a massive shift happening the self education world and if you can identify number one your area of expertise a number to learn how to craft your perfect offer. You are going to be able to go places and I mean we've been watching we've been talking to people. We've been seeing some unbelievably creative ways from our very own students. Joe We're wrapping about this just about fifteen minutes ago. So why don't you share with fire nation? And the screw family a couple of those. Thanks just a quick overview. Because I know we're going to get into it and even deeper way but we're talking online workshops. Virtual workshops in person workshops live events mastermind group. Trainings there really is an abundance of ways to creatively. Sell your knowledge without having to create a course because I've seen it you've seen it. Some people feel really overwhelmed at the idea of creating a course. How do I structure what I wanted to break up my modules? How do I structure my lessons with this process that we're going to be sharing? You don't even have to worry. I'll worry about that at all all you have to do. Is You know. Set An intention to share the knowledge. You do have whether that's your experience. Your Skills Hobby Passion. Something that you're really good at all you have to do is figure out a way to package and sell that and it does not have to be through. A Course Josh. Do WanNA share one that we've seen in our own business. Ns with some of our students. Yeah I would say that sometimes is not always necessary to create a course in fact a lot of people get more value out of luck with Joe. Kind of said. Like more in person workshops like Even like virtual workshops that kind of stuff as opposed to a cost. A lot of people don't end up following through and completing it. And so when you have like these more shorter workshops it's like there's people have committed to show up to a the data that day whatever however long ago spoil and they're gonNA make sure they get older value out of during that time and so one really good example of that is a student allows science. Magnus Magnus is a mandolin. Plays really good Mandolin. Plan by the way you're not on the Mandolin is kind of like A. It's like an either. He's like a cross between a guitar and like a ukulele basically And so when I met Magnus. He started a membership. Saad and the membership side is just people pay monthly. And I think it's about like twenty dollars a month and they paid to like get access to like you know some of these lessons. He does like live car chain within that membership and then I told Magnus I said look. I think it's fantastic. You have this membership. But also I think there's a way you also highest Longa and more indepth virtual workshops. So he's a really good execute and so he went out and he just went out to his audience and he said. Hey WanNa hurt is this virtual workshop. I'M GONNA I'm GonNa teach you guys like these codes on the Mandolin. Over the course of a couple of hours drive and so from that straightaway at eleven people sign up to that virtual workshop and so he's a really good example of someone who's just taken the skill right. He's not he's not like outbid getting paid he's the top Mandolin player in the world. And he's getting paid like millions of dollars. That's not the case Ryan. So we had to create this himself so he took knowledge any. Put it together package it together sci-fi right now in the palm of monthly membership and this incredible virtual workshop. Which he's GonNa he's GonNa do. Rn Arbor again. So I know on a you have some examples to of of some people that you guys have worked with Incisa creating some unique ways of packaging and selling their knowledge to but endo but to button. Quick it's okay you still warthogs is all good. Do you want to build this one thing? That Josh touched on that. I think is so clutch That not a lot of people talk about his with online courses. We all know that course. Completion rates can be pretty abysmal in our space. But what I love about. These virtual workshops and Josh only told the example of Magnus but we also hosted a workshop called ship to six workshop. We just wanted a way to get this content out there and we did not want to create a whole course at this point in our business. We're kind of over creating courses. It's not something that were hell bent on. And but we wanted a way to get this out there and Josh said well I'm just GONNA host virtual workshop and it. Was you know three plus hours but the beauty of that was everyone completed it? Everyone showed her like. We have like ninety. Something percent show operate. Most people stayed to the end which means they consumed the whole thing which means you had the captive attention of people for three hours straight plus and they got the maximum value out of it plus they got replacing all that stuff. They got to ask questions. That just doesn't happen inside an online course. You know what I mean. Most people are like. Oh you know I'll get to it when I have more time or when I have space to actually focus on this and so they shelve it and it sits in their inbox collecting dust. But what I love about these virtual workshops. Is You get real time interaction with these people and you get to teach them your knowledge and you get answered their questions and you get to keep their captive attention ways that you just can't do with that of course. Of course you have to do in your. Pj's as well how you know by the way Joe Button I get to button for a second too because I do want to bring up a point on this topic as we used to have two courses. We used to be running podcasts as parents who flagship course and Webinar on fire and we did webinars fire for a couple of years and then canine looked each other. We're like man. It is so much work running two different courses right now having to updates and all this different stuff we really feel like this is through six and a half years of experience now of running podcasts paradise. If you're GONNA do a course right. You're really capped at once. You're capped at one if you want to do a course right so then even if you do have of course you've got explored different ways. And that's why can't I have been doing things like Porto Palooza having hosting masterminds down here which actually does lead to kate coming in here insurance pretty soon kate. No more buttons are promised. You're up do you even understand the amount of patients that I have. I think we understand it next level. That was okay jinx. You guys can't talk until I'm finished. No I'm just teasing. I'm actually like so anxious to jump any or just because you guys have been saying so many things where I'm like those things like Josh. You made mention of how you know. The the impact on worshiped and stuff. It doesn't have to create like massive millions of dollars right like when you think about the type of business that you want to run and that involves like being in person watching transformations happen within a couple of hours like that is so incredibly powerful and so I mean if you really take a step back and you think like how can I make the biggest impact in the shortest amount of time. We've seen it over and over and over in person. John you mentioned Puerto Palooza. I'm even thinking of like so. We have podcasters paradise rate us. Incredible online courses amazing facebook community. We did a one day workshop on the beginning part of podcast movement. When you're we had a room full of sixty people that signed up for that podcasting workshop and it was so amazing to have people in the room where we're literally walking through stops being able to answer questions lifetime and we were literally just taking the knowledge that we already have around podcasting and getting to share that with people together in a room dot space create so much magic and so much maps of impact for the people who are there. We've seen this with a ton of our students and I'll go back to Porto Palooza again. We've had We've had a couple of repeats. Quarter Palooza the very first year that we hold out mastermind down here in Puerto Rico Travis. Came down and traveled. Travis was talking about S- amazing idea that he had for a podcast about networking how to build your network and he has not only successfully built that podcast and a community around it. But he's now branched out into hosting in-person mastermind. I think it was like a year and a half ago and Travis got a couple of handfuls of people to join him for an IM- person mastermind John in Bali where he created this platform this space for people to come together to talk about different ideas that they want to implement in their business how to up their networking game. How you know what honestly sometimes as just about giving people exactly that space because when you're at home and you're like diving into all these different projects and life is happening. Of course every single day giving people the space where they can kind of disconnect from that in order to really reconnect with their business and their mission and our vision that can be so super powerful too so Chavez is not only not mastermind down in Bali he continues to create new masterminds where he picks different spots around the world to bring people together for these in person events he has other in person masterminds where he does a build your network dynasty mastermind where he helps people learn how to connect with people how to you know get the heroes in the mentors in their lives like into their world in a way that they can then take that and go impact other people. I mean John You talk about the ripple effect all the time and dot is just the beauty of something like this when you take the knowledge that you already have share it with a group of people and either a virtual or impersonal setting. Then you equip those people to go teach that to other people too. Yeah can I jump in here is while I wanNA share another really good example because what I what I really want to get across here? Is that? It's actually really easy to get going with this as well right like you know. Magnus for example. He decided Youtube Channel. I'm playing songs on the Mandolin. And people started following him and they were like teach me how to play and he was like okay. Cool he is how to play and then he is much. It cost to join ride and other good example. That is Caitlin and Jessica There were they were teaches than Ilunga teach anymore because they're earning a lot more from their knowledge business but they were literary teaches and so during the summer break on and if you guys noticed teachers don't really get paid a lot and over the summer break. They don't get paid at all and so they would put on these In person workshops with teaches and they would teach them essentially like how to teach their kids literary class writing like writing and stuff like that and so that was how they first got started and it was great for them like they just bought in like ten fifteen twenty different teaches at a time that would high like one hundred dollars two hundred dollars like bay there and they would teach them and then from there. That will like wow like. I wonder if we can take this on the Internet on if you can take this on the road and really really exploited and like they just launched a program Earlier this year off and they made like a one hundred. Fifteen thousand dollars Where they're selling like a program to teaches online is actually really incredible. What's happening sound lesson plans so lesson plan? Yeah it's just so or another couple that comes to mind yakult Serena from the grape unknown and they host virtual wine tastings like. There's just so much that is a grave