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Automatic TRANSCRIPT

The broadcast on cash from the chicken wing capital of the World Buffalo New York. You're listening to the marketing above. All podcast your source for all things well marketing and total world domination. This is marketing above all. And this is your host Michael. Hey there and welcome to episode one hundred and forty seven. Today's topic is this. What is the best way to communicate with your clients or your customers or the businesses that you're working with so communication at this very moment in time is absolutely essential absolutely essential? Some businesses are retreating. And they have kind of completely gone dark while other businesses have two x three x five x even ten xed the amount of communication that they're putting out there so regardless of the type of business that you're in. I want you to increase whatever you're putting out there at least two full but possibly even fivefold so let me walk you through what we're doing and I'm GonNa tell you the best platforms that we're seeing the most success with and why so the next. Let's call it thirty days to me really is a branding play most marketing that we do when I refer to. We am referring to my agency but even most marketing that everyone listening is doing would be deemed. Direct Response Marketing. You put an ad out there. You're trying to solicit a response. You sent an email. You're trying to get a response. Direct Response Marketing. But that is really not working at this very moment in time but if you know that people are in survival mode again you've got to change your messaging you've gotta change what you're putting out to the universe if you're a pest control company talking about get your house sprayed immediately in thirty nine dollars. I spray for example that's not going to resonate however in that particular example you could say we know that you're stuck at home but you're able to go in your backyard so if we can make your backyard a little bit more enjoyable cliquier to learn more that message. Promise you is going to resonate a lot more than just a straight out direct response branding at at this very moment in time and whether we're talking two weeks a week three weeks three months. I have absolutely no clue. However from a platform standpoint were trying to increase not only the amount of communication but the platforms that we're using so we're doing weekly webinars. Our first one is tomorrow. We're doing facebook. Lives were doing. Lincoln lives were communicating via email. We started communicating the attacks message. I've been producing videos that I'm sending out to our clients. I'm writing blog posts and I'm communicating on a regular basis but if I look at the businesses that are being most successful at this very moment in time there is one platform and one method that I'm seeing working at an exponential rate. It's always worked in the past but it has never worked this well and that mess. That method is facebook live. Now there's Youtube live and there's you stream and Lincoln live. There's lots of other options to go live but were seeing the best success at this very moment with facebook live and the reason behind this is that they're straight out conversations versus commercials to let me repeat that conversations not commercials. So we're in the past. If you were to do a facebook live you might answer some questions. But really your hidden agenda was to have your listeners. Take some kind of action with you. What is working extremely well? Right now is literally just going on facebook. Live opening it up to your universe and just having chats casual conversations now depending on the nature of Your Business. You could obviously open it up to some specific questions to your line of work if you're in the tax business there's insane amounts of questions for example that. I'm sure your clients have and they would greatly appreciate a facebook live for whatever reason I have not heard from my CPA in the last couple of weeks other than me sending an email asking for response in hearing. Why have to look at it? And I'll get back to you. Him and his company are missing a massive opportunity to build some goodwill at this very moment in time. Everyone is looking to do these. Spa loans. They don't know what to do with their mortgage paint like all these things if he were to have a weekly facebook live tax chat with XYZ. I'm not gonNA name his name because I don't want to throw under the bus. And obviously there's different rules and regulations and we're not going to get into that nitty gritty. But if you're a nurse why could you do something a little bit generic and have your disclaimers and it's not people coming on saying I mean do I have the covert nineteen virus. But maybe it's just tips about cleaning your home. If you have a cleaning business you could be talking like having a weekly of how you could make at home cleaning things like there's all those are obviously be to see but the accounting piece could be weekly conversations and again it does not have to solely be about your profession. The ones that I'm seeing that are creating the most goodwill are ones that are more generic nature where they've got a little bit of an agenda but they're more personal. They're showing pictures. Maybe their kids are running around in the background. For example they're talking about how it's affected themselves in their team in their business and it's more of an emotional play but really it's a human level. There's always been these debates of B. C. Marketing is drastically different than B. Two B. I've never been a lot in alignment with that. Everything is P two P. It's person to person and people connect at a human level in that is really where. I'm seeing the big opportunity so what I want you to look at is what platform makes sense to do. Some kind of live and you don't have to do it every single day or every week but for the next couple of weeks if you want the opportunity to grow your brand and show you as a leader in the industry. It's a perfect time for you to get out there and put yourself out there. You can use tools and technology legs zoom for example at Zoom Dot. Us I believe as their URL. You don't have to have a fancy green screen or lights or background. I mean it can literally be done with your laptop and plugging in a little microphone for example. Or if you don't even have to use a microphone if you really don't want doesn't have to be overly complicated with all this production value One of the gentleman in the Marketing Space Gary Vader Chuck Him. And he's Doing T. With Gary V. You something like that. And he's dressed casually but their conversations and he's putting himself out there to show how he can be of service so my challenge today is. When are you willing to do some kind of live video? Connect with your audience and help serve your community your listeners. Your followers have a wonderful rest of your day. I'll see you back here tomorrow. Michael TAZAR signing off. Good Morning. Good afternoon and good night. Thank you for listening to this episode of marketing. Above all get out there make a change and take some action and hey don't forget to leave a five star review and tell all your friends. This is the greatest marketing podcast ever ever. If we look forward to seeing you here tomorrow..