A highlight from How to make Your Business 'Stand out' in a Crowded Industry w/Andy Cabasso
All right we are live. Ladies and gentlemen boys and girls. We are in the building. The virtual stage is set because we have indie hope. I got this right cabasso. Is that right. Got it great. We are both east coasters. This is great we get some simpson ties. The boston as well so this is going to be very very interesting with some some. Maybe i'm not sure our accents might be already. So what do you think there. Maybe he is here to help us. Help you make your business. That i say. Make your business stand out in a crowded industry. Is that correct sir. I thought we were going to be talking about this new timeshare. Hey we can do that too because they wanna get rid of mine anyway. Let's talk about making your business. Stand out in a crowded industry. that'll be. That sounds great. All right we should see what he can do for us today. On this episode of the authority project all right ladies and gentlemen boys and girls. Feast your eyes and tune your ears. It's that time again. We are live with another episode of the authority project. It's the video. Podcast dreamed on facebook. Youtube twitter and periscope where we talked to digital marketers business coaches and creators of all kinds on how they built authority in their field. You can mimic their success developing authority building your audience and attracting clients to your own business now without further ado let's bring to the virtual stage your host. Brian s arnold. Alright we are back on. The virtual stage is the thirty project. You want to snap authority to you mean to. You can still more of what you're great at in. We are honored to have mr any good here. Just going to give us the straight talk the real deal talk about how to stand out in a crowded industry. We talk about here so before we before we do anything. Please tell us first of all who you are personally than professionally personally. And that's there's so much to unpack there alright. Well let's start with professionally personally. I don't know personally. I am a fan of pub. Trivia and in the last year have been unable to win any in person trivia contests. That's unfortunate We've been doing some zoom trivia months. Not quite as exciting as the actual tension you get from being in person at a pub and the person next to you is your like convinced looking on their phone for the answers anyway professionally. Let's talk about that I years ago. I started a digital marketing agency. It was very successful at grew it and then sold it and now in the space of digital marketing software companies called postiga peo- and it helps you with link building and outreach to help you promote your business promote your content Do pr outreach and get press coverage and basically get your help help you grow your business and get more traffic online. All right great. That is awesome. We discovered the second question which was which occurred pressured. We know what that is already so we got to do for one there. So this this this do a little wrinkle here I'm interested. I'm sure everybody else's as well as well. What is your daily routine on. So i'll wake up somewhere between five and six thirty in the morning depending on when my Toddler child Decides that we're gonna wake up either. Her or the cat is who wakes us up. It's a it's a mixed bag. Every day is different And then after after we're up after we're done watching some of these koala world or sesame street cal. Try and get my work. Day started kind of answering the inbox dressing sales dressing any sport tickets and stuff like that. I focus a lot of my day on a marketing sales and operations for the business. While my co-founder works more on the technical and development side so every day is kind of different And lately. Doing a bunch of podcasts. So fun awesome awesome. So we're gonna die right in now we got. We got that out the way so this start in every space is crowded is always gonna be competitors right so so. Let's let's start in the place where we had this idea this product. We're gonna soon. We got a little bit of a tracks. Little bit attraction going right Some some bit proof of concepts. So what are you looking for marketing. Wise to stand out. Where do you start. Yeah so from my background. My agency was focusing on my in my previous business. I- agency that was focused on this niche of lawyers so marketing for law firms and web design is a very crowded field. There are.