"This. You're drinking your coffee out of your old reusable Travel Mug when you noticed everyone else has one of those eco-friendly travel mugs. If you're feeling a bit of cultural Israel pressure to go out and buy green rather than to just keep using what you already have then. Welcome to the world of green materialism and a new study of millennials says that wild royal green buying might be marketable. It's not helping as much as you'd think there's a better way to save the planet and Yep you guessed it just keep using your travel title Mug. Turns out it's psychologically better for you to for this study researchers wanting to find out how young Americans are adjusting their financial behavior in the face of climate change and whether a purchasing traces are making us feel better about the fate of the planet. The researchers focused on two categories of eco-friendly action. I the most obvious way by consuming less stuff like repairing instead of replacing and avoiding impulse purchases. Then there's green buying where you buy goods made from recycled materials. Here's where the will being part comes. In the least materialistic participants were most likely to reduce their consumption. Makes sense the less. You WanNa bite the easier. It is to walk away from a purchase. But here's the twist. The study showed that reducing consumption was linked to higher personal wellbeing and lower psychological distress. And not just for the less materialistic participants well green buying could have some positive environmental impacts. It doesn't improve consumers wellbeing in other words. There's no matter. How many beeswax wraps you buy your leftovers more won't make you feel better in the study's conclusion the researchers wrote that experts need to convince millennial consumer's that"