Listen: Jack Dorsey Wants to Decentralize Social Media
"So I guess my running joke about who put the be in Jack. Dorsey Bonnet is kind of running stale at this point this this morning Jack released a pretty ambitious twitter thread outlining how twitter intends to fund the development of project known as Blue Sky an independent in an effort to develop an open and decentralized standard for social media. Let me just quote. Twitter is funding a small independent team of up to five open source source architects engineers and designers to develop an open and decentralized standard for social media. The goal is for twitter to ultimately be a client of the standard. Twitter was so open early on that many saw its potential to be a decentralized internet standard like SMTP the email protocol for a variety variety of reasons all reasonable at the time we took a different path and increasingly centralized twitter but a lot has changed over the years I were facing entirely new challenges centralized centralized solutions are struggling to meet for instance centralized enforcement of global policy to address abuse and misleading. Information is unlikely to scale over the long term without placing far far too much burden on people second. The value of social media is shifting away from content hosting and removal and towards recommendation Algorithms. Directing one's attention unfortunately these algorithms are typically proprietary and one can't choose or build alternatives yet third existing listing social media incentives frequently lead to attention being focused on content and conversation that sparks controversy and outrage rather than conversation which informs and promotes health. Finally new technologies. These have emerged to make a decentralized approach more viable blockchain points to a series of decentralized solutions for open endurable hosting governance and even monetization and much work to be done but the fundamentals are there and quote skipping down a bit quote. Why is this good for twitter? It it will allow us to access and contribute to a much larger corpus of public conversation. Focus our efforts on building open recommendation Algorithms which promote healthy conversation and and will force us to be far more innovative than in the past. There are many challenges to make this work that twitter would feel right becoming a client of the standard which is why the work must be done transparently in the open not owned by any single private corporation furthering the open and decentralized principles of the Internet. We'd expect this team not only to develop develop a decentralized standard for social media but to also build open community around it inclusive of companies and organizations researchers civil society leaders. All who. You're thinking deeply about the consequences positive and negative. This isn't going to happen overnight. It will take many years to develop a sound scalable and usable decentralized standard for social media that paves paves the path to solving the challenges listed above our commitment is to fund this work to that point and beyond and quote Jack went onto name Parag Agarwal as the lead of the project so a few ways to look at this number one. I've I've said for years that twitter is really just a protocol disguised as a company and frankly smarter minds than me have said for years that social media hadn't been invented a decade earlier would have been a protocol. Things would be a lot more efficient at this point if it had been and of course you can still built massively successful businesses off of protocols I mean just look at Amazon and Google and second you could look at this as twitter's version of Libra Gra but in a way a more ambitious and radical project. Also you could see this as Jack's version of Zack's vaunted pivot to privacy as Alex. Alex stamos pointed out on twitter. Both companies want to be out of the controlling what people say business. Lots of folks including the official mastodon twitter account pointed out that projects like this already exist but it is super interesting that it's one of the existing platform plays that is inspired to blow up the status quo of massive platforms parenthetically strangling the open Internet. Sort of reminds one of this scene from. HBO Silicon Valley. Kahad there's billions of phones all around the world but the same computing power"