Listen: Clemson, Alabama And Wall Street Journal discussed on This Morning with Gordon Deal
"Clemson in recent years has climbed into rare air with Alabama and stayed there. Evidenced by last night's dominating forty four to sixteen win over the crimson tide in the college football national championship game. He just heard that clip from ESPN the formulas for the two teams are quite different Alabama creates and then exploited its advantages and Clemson figures out H cheaper curvier way to get to the same place. So says Wall Street Journal sportswriter, Rachel Bachman. Who was at the game last night. Rachel explain. About five years ago was to hire a small social media team to really try to punch about their weight in terms of spreading that brand and also creek content that would recruits that this is a fun place to be and that really has yielded some great results. He kind of the image of their brand has really risen among among recruits. They they actually stole it up into Wiedeman away from the state of Ohio from Ohio State a guy talk two days ago. And so they really had some great successes with creating original videos, and kind of fun things that that recruits have been connecting with. All right. So Alabama, I would presume has the resources to do that. They just don't do that. Or Clemson does it better in this case? Definitely has of course has its own. And so on what what Clemson did was. They said we have to be different you have to stand out. So while what comes out of other schools, and I would say Alabama included heads to be if they have a video presence at all. Sort of like a hard knocks kind of documentary style clicks, where it's just sort of a fly on the wall, you know, camera in the room, and they they show things that are happening around program at Quincy, they create original content. They had something that came out December called how the how the Grinch almost stole Clemson signing day. That's this whole, you know, sort of skits with the Grinch scoring to football facility and talking about how he wished she recruited and so on and so it's very creative. Other videos include head coach Dabo Sweeney talking to the camera about how great that is. And you know, introducing people to viewers to people in the program much more camera facing friendly fun kind of upbeat vibe that Clemson modeled after the celebrity Casey nine who's this self made guy? Here we popular and he has that same camera facing sort. I'm just a regular guy kind of approach yet as you point out in the story Alabama for I don't know how many years in a row has landed the number one recruiting class, how do those things square? Well Clinton is really catching up how one of the top one or two classes, but they've been in the top ten or fifteen Castilian in recent years and got quite impressive for a school. That is two and a half hours from the nearest major airport. I talked to the guy company said, you know, our goal is really to get recruits to visit because nobody dropped by South Carolina. Oh, really have to make a point to get there until they really have made some headway in especially getting out of state recruits to come in their freshman quarterback. Trevor Lauren is from Georgia. So they've convinced him to go out of state to play in South Carolina. So they've had some very. Wins in recruiting at Kiryat, speaking with Wall Street Journal, sportswriter, Rachel Bachmann. She's got an interesting piece entitled the rivalry that shouldn't be how Clemson competes with Alabama. There was an interesting survey that you pointed out in the story to were like four more kids like chose Clemson as as what more interesting or something in Alabama. Yeah. Basically, the the an online firm polled two hundred twenty four high school football recruits, and the purpose chose recruits who were not, you know, like level type recruiters high school football players who they would be influenced by their interactions with coaching staff for their forming their impressions based on what they see no social media online on TV, and and us two hundred twenty four high school football players ranked number one in terms of, you know, a place where if they had the chance they would want to be I think I'll Bama was nineteen. So, you know, that's certainly speaks to clemson's efforts to get the word out about how much fun. It is to be they're succeeding. Thanks, Rachel, Wall Street Journal, sportswriter, Rachel Bachman. Twenty minutes now in front of the hour on This Morning, America's first."