Big Vape: The Incendiary Rise of Juul E-Cigarettes

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Didn't know just how big this story would become when she started reporting it. She's the health writer at time magazine and just released a new book called big vape. The incendiary rise of jewel. I think for most people at felt like jewel kind of exploded overnight. Like all of a sudden everybody you knew had one of these devices but the truth is it was a long time coming. The two founders of jewel labs met in two thousand four as graduate students at stanford their thesis project how to make combustible cigarettes obsolete. Both of these guys were smokers. They both had kind of conflicted feelings about that habits and they were looking for something better over the next decade or so. These guys came up with a bunch of cigarette alternatives. But none really took off until two thousand and fifteen when jewel hit the market which was by far their most sophisticated product. I mean it looks like a flash drive. if you've ever seen one it's very sleek and it has these very potent very palatable little nicotine cartridges that you can vaporize into you know a very user friendly little whisper vapor and as it rose in prominence. You probably know. It became very popular with teenagers. Sort of set off this firestorm. In the media it's meant to help. Adult smokers quit but teens are being enticed by the cool factor. Hallway sleeping in classrooms but this morning the company behind that penn is in hot water. The fda has issued a ban on most flavored e cigarettes including fruit candyman at the same time. Parents are launching their own efforts and asking why the government isn't doing more so started out as a project aimed to seemingly reduce. Smoking became something very very different. It seems like a classic villain story of this company out to hook young people and some people argued that that is what happened but at the same time there is pretty compelling data that the e cigarette could potentially help some people stop using cigarettes. So it's a really complicated equation. Where on one hand. Yes absolutely you want to restrict access to these products for teenagers. But at what point does that restriction on access for young people cut into the ability of adults to use these products for their intended purpose to

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