Panasonic Lumix DC-S1H Full-Frame Mirrorless Camera Launched


On the show at the pleasure in having my friend Mr Marc toll he's from Panasonic. He's joining the show to set the record straight about full frame Panasonic micro four thirds as Panasonic leaving microphone thirds behind are they adding full frame to the lineup. What is this new world? Look like the Panasonic Sonic is building. Marc toll look to the show man. Thank thank you very much you haven't you haven't given me too much to cover here. No no responsibility at all. It's nice to see you and it's great to be on on this week in photography. Thanks so much for inviting me likewise. I've been WANNA have you on for Awhile I wanNA. Let's let's discuss since since we had lunch in up in Sacramento Day. Remember Yeah Oh yeah yeah. Let's let's let's start with just what your major function is over at Panasonic. What do you do for the company? I am what's now known as retail services manager which means I am in charge of all the tech reps so I used to be for the past twelve years. I've I been a technical supposedly expert will say today on this interview but so I'm I'm basically Olympic technical expert and now I'm a manager richer of that team nice so you know what thing or two about Luma cameras and an INS and outs so if there's any person on the planet to ask a question about lunatics you should know it now putting the last there frazier yeah he he members your lives in the Matrix so it's been here but I've been here since the G. One what ten years ago and I was an icon shooter then so I've gone gone the whole route and I am a photographer also so I'm not a professional photographer anymore I used to be but so I approached approach these from both sides obviously you stand bias towards Panasonic but I also look at these cameras. At what can they do for me artistic. Well let let's switch gears in dive into it right. Let's let's let's start with the with the biggest elephant in the room and that's you know when when Panasonic introduced S. One series cameras it was oh panasonic is leaving microphone thirds after all others hubbub about microphone thirds and how it's it's okay to use it. You don't need a full frame sensor them Panasonic releases camera that s one series with it full frame arguably superior to some other full frames and I'll say that because I'm I'm I'm a fan of obviously but you know and I have s when here on loan on and I can say that it is a fantastic system so why what's what what set the record straight here what is the landscape of Panasonic look like with regard to full frame in microphone thirds well. They are feeling as they reside together that actually four thirds is is the bigger part of our business but but in still photography especially everybody wants full frame. It's it's hot at the moment but four thirds is still appeals to a a lot of customers who want a smaller camera. A lot of people are putting things online now. It works great for video the five I think you're using a four two record your side of this interview you know so we see both residing together. There's new models of the series on the horizon. New Lens just got released this week. The ten to twenty eighty five millimeter f one point seven so no we fully plan to support both platforms but again we see the anybody who's looked at the number sees that the full frame market is growing quite a bit you know and that again is is primarily still photographers but we're we're does where where does Panasonic put people in buckets. You just mentioned so primarily still photographers right so are you is Panasonic hoping that you know sort of the high end pros. This will be the ones that that migrate over to the S. Ones and everyone else we'll stay on micro four thirds or is sort of a path of ascension wall since well before third you move up to insulin. What do you think I think they should vote by them? Both small camera two camera. What's it's your credit card number again? So you know the way I look at it is that the s series but full frame is aimed more towards towards the professional or the serious landscape person they don't even the professional making money at the businesses they could just be like the which is forty seven mega pixels they could just be a high end still photographer. Maybe like shooter but we also want to appeal to that that professional portrait photographer like you said the camera hips every button and and arguably it's got features that other full frame cameras don't have but but the g series appeals to well. I'm probably more of a g each series customer. I'm a good example of it. I'm more of a street photographer. I want something small to carry with me all the time. It's a lot of times it's it's an older customer or a customer who travels a lot who who doesn't want to carry any big full frame camera in these big lenses. They want to carry a series so there's not a clear distinction and for video it works both ways a lot of people prefer the smaller sensor in the G. H. series for video because it's more forgiving of depth of field and things like that but now there's a lot of people who want more artistic videos with shallower depth the field and things like that so yeah. I guess if you really had a draw distinction. The S.'s is aimed more at the professional more advanced amateur market in the G. is aimed more towards the traveler the person who wants a camera just lighten easy to use news yeah yeah you know the interesting thing that I found after I got the loner in the S. One is obviously the menu system is the same across all of the cameras which is what I enjoy remember getting a little tight what was the little one the little tiny loomis camera the world's smallest microphone the GM one and five yeah yeah. I remember get one of those things and sort of looking at it was like this is the exact same menu system as my larger cameras. You know these missing some things obviously but it's the same I'd love that that sort of feel feel of being able to move from like say four that I'm shooting on right now to an S. one to the five that I use. It's behind me back there. Then you know used as for video so those I love that that flow of being able to move between the two so if someone is considering an s one or s when are right now in and they're on a previous g series camera. What's the flow for them from your perspective can they keep both in like you're like you're doing street photography but like someone like me? Is it feasible to keep both all things being equal monetary monetary. Are you worked for the company like I do and they just send them to you up on your desk. Hey check this out right but I I wondered about that because we change the menu system a little bit in the s series each but we know that that's one of the things that we really high marks for Panasonic has always gotten good reviews for having a very clean easy to use system so we didn't want to touch it so I I feel that like when I teach teach classes on how to use Panasonic cameras that I can have people from an es- series or point and shoot in the class the point point and shoot might have more things in the menu whereas the series going to have them as buttons bud or if you move up from a g series Jeanine to an S. series like now I'm just looking at it here next to me almost identical in the SEC put a few more chapter indentations in the menu things he's like that just to clean it up a little bit but no I feel somebody could go from the GM one to this and adapt to it very easily. I'll tell you the flow that I'm kind of looking got right now. I'm trying to convince the powers that be over there. So if you know put in a good word I want to hang onto this as a little longer is back there behind me is you know back there. There's the G H five which I don't know if you can see it but at the top of it there's a video. There's a there's a road video Mike on top of it so so that's sort of a running gun vlogger camera next to it is Jeanine sitting on top of the the what do you call it the tripod from designing nine you know the new the new tripod yet so that's sitting on there and then for what I call I don't know I don't know what you call proper photography or high resolution photography geography or whatever there's the s series you know so those I feel like I'm covered on all right now except aerial until Panasonic comes out with an aerial campaign or a drone grown right yeah yeah yeah but I feel like I'm covered on all basis from from the sort of running gun video to to non-professional Studio Non Studio photography which is the Jeanine and then studio level models shoots and that sort of thing with the with the bigger with a bigger camera with more or less depth of field right exactly exactly and I approach it the same way I was recently in your area in the bay area and for most of the time I'm working with Panasonic on teaching on going to you know going going to stores and I'm looking for here around me here. I'm carrying the little. LX One hundred two all tricked out with these accessories and might be designed strap. My Love you find her a hipster. You gotta you gotTa keep up when you get older. You're exactly a leather jacket that matches the leather jacket you put on the camera. That's not too far so I'm either carrying the elect hundred two or I'm carrying the Jeanine with with the fifteen millimeter millimeter lens but then I had a chance to photographs abuse. I used to live in the area. Somebody hired me who used to be a client to photographs and portrait's it. I I went when we first announced the S I I'm I'm always like getting dragged and tech technology and I felt like I'm not going to give up the g series you know I I love full frame. I love the look of it. I loved the show in the shallow depth of field but the big size wasn't for me but now I'm finding balance. Now I'm finding I probably use the the G series seventy percent of the time because I m mostly a street photographer but to be able to pull out this full frame and just be able to like you said switch from one to the other because the menu systems the same all the controls are the same you know yeah yeah that's interesting. I was thinking about I was talking to someone the other day about you know the the the the size differences between the g cameras in the s cameras and I remember when I first saw the camera. I was like Jesus this thing. Is You know. This is a camera you know he he has yeah it was Kinda like back to the old night count as when I had my by F. Four and all those like hey. This is quite that big but you know it felt like that but when you when you have this this is the this is the swan right here when I picked this camera up you know what it reminded me of. It reminds me of those Nikon days when you were unapologetically a photographer gopher right yeah not that you're apologizing by using any of the G series cameras but they're smaller. They're you know part of the like you mentioned before part of the allure of using those cameras is they're smaller. They're less obtrusive you know you. Could you know people don't know that you're shooting half the time you could put it on silent. Go into stealth mode the s series I would. I go out with that thing. I feel like I'm a photographer here. Who knows yes? I am a photographer a because I got a big cameras so obviously taking photos that's right yeah yeah and then and then be because you know it's a big cameras expensive so I've invested in this camera so you think you're right so yeah I I was wondering from your standpoint. Is that feel like when when people go out with these series cameras it's unapologetic that they are a photographer and they mean business or why would they go through the effort to bring this all this glass technology out with them. Exactly you know I mean example. I used a few years ago. I used to photograph a Country Club in Menlo Park and this was when there was just the g series and I showed up with one of the small G. Three cameras and the person hire me look at me and they go real camera exactly and I and I I had to back out by welcome. You know look at my website. I guarantee the pictures will be good you know and and they were they were happy with them but yes it does so this goes back to those rose feeling like you've got everything under control too. You can do more better low light. You can control the the atmosphere more work situation and you know it's funny like you said when you pick up the camera it it it I you look at it and if it gets big and the thing I noticed with customers because I was curious to see their responses when they pick it up their first responsive how good the grip feels yeah and their second responses how amazing finder it yeah you find her is five point seven eight million dots is just incredible incredible and and then the third thing that that I absolutely love about it.

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