Listen: Cynthia Forstmann Shares How Archetypal Storylines Help Leaders
"I had a very formative experience back when I lived in Washington D C of meeting someone who was working working with archetypal storylines I'll tell you more about that in a minute but you know once we latched onto archetypes as a framework more for working with clients around their brand in their marketing programs that was just such a powerful way of helping gene leaders bring their teams together articulate kind of their passion their and even a growth strategy adage so while we came through the door of helping a company building brand once they became familiar with their own archetypal story lines. They kept calling us back. They wanted more. They wanted to you know how do I. How do I train my leaders around these core stories. How do I build out a marketing program. How do they recruit people. Get it that get what is super special about who we are in our story and let's pause before you go any further because it's just just go into a little bit about what is an archetype back just to make sure that we're we're getting everybody on the same page here yeah. It's a great question twenty years ago when we were using the word archetype. I don't think very many people at all new the word. I think it's more common today today. It's more often today but we definitely have people look at us cross-eyed when we came in and said we're GONNA talk about archetypes but archetype comes out of Carl young young in psychology. Many people are familiar with young because of the Myers Briggs assessment tools which are also amount of unions psychology psychology and archetypes are served with we consider them the other half of the young Ian whole they are universal timeless homeless story lines and characters that it considered part of the collective unconscious the idea that we scared as human beings and understanding of these timeless storyline so some of the archetypes you know our stories like hero and Creator and magician and Muehler and no matter his theory was no matter where you were in the world from a time standpoint or a geography standpoint it has human beings we understand kind of the motivations the passions the strengths and the shortcomings of those story lines and so you were bringing Neeson these end to work with these corporate partners and helping them look at their brand helping them work through leadership opportunities and changes changes in strategy and bringing this wonderful ancient stories basically storylines to the table to help facilitate those conversations since that's exactly right and I would say that the power behind the reason it was so powerful is because stories stories are really for human beings. It's how we make sense of the world right. It's how we communicate. It's how we remember things. It's how we carve out. What's what's meaningful in our lives is through stories in so to be able to bring that in you know in an make help organizations uncover. What are those deeper storylines running through our organization in? How do we capitalize on those things to really be authentic in in a brain and in in talking about what what we're all about an an how we get things done"