Listen: Meal-Kit Startup Plated Shipped its Last Kit Yesterday
"Ah from wondering I'm David Brown. And this is business worse daily on this Wednesday November twenty seventh. If prepping for tomorrow's big meal is making you think twice about all that time in the kitchen. Maybe it's finally time to try out one of those meal Kit Services you've been hearing about but you now have one fewer service to choose from the meal kit brand plated shipped its last meal yesterday. Supermarket conglomerate Albertson's switch owns plated is taking it in house as a private label line. So what happened then. Whose left standing the meal kit business which used I used to get a ton of buzz not to mention Silicon Valley? VC money has proved much harder to operate than originally thought as we've discussed before the challenges are rife. It's hard to get people to subscribe in once. Subscribe to keep them. The logistics of shipping. Fresh ingredients aren't simple either. In many cases keeping that food fresh rush seems to require an inordinate amount of packaging which environmentally concerned customers object to. And then there's the planning with the meal Kit Service you have to plan in advance which doesn't solve one of the most common problems people have with cooking namely getting to five o'clock and saying what on Earth should we have for dinner tonight but but don't be mistaken. The meal kit businesses still growing is just growing elsewhere namely some big grocery chains after Blue Apron and other startups birth. The meal Kit Market Grocers rushed in now not only albertson's but Kroger Walmart Amazon and even the drugstore chain walgreens all offer meal kits and they have at least two competitive advantages over the blue. Apron's of the World I. You can buy a kit for tonight's dinner on impulse second you don't have to sign up for a pricey ongoing subscription to get it but even supermarkets haven't quite cracked the meal Kit Code consider Albertson's which acquired played for two two hundred million back in two thousand seventeen. It planned to roll out plated meal kits to hundreds of stores but scaled back those plans to just a few test stores in North Carolina earlier of this year according to supermarket trade publication wind site grocery business over time Albertson's found that the economics of the subscription business just didn't work but apparently the supermarket located meal. Kit Plan wasn't sizzling either. Now the grocery chain is building played into what it calls a more comprehensive in house culinary brand will have to wait until twenty twenty to see what that will look like in the meantime Blue Apron which went"