Coming up next
Schools reopen abroad with new rules to keep faculty and students safe
New York public workers killed by virus to get line-of-duty death benefits
Feds looking at Ahmaud Arbery's death as a hate crime, attorneys say
Trump threatens to move Republican National Convention out of North Carolina
Family says Stanley Ho, the Macao casino tycoon considered the father of modern gambling in China, has died at 98
Shoppers call out woman without mask at Staten Island store in New York City
Grimes says she and Elon Musk changed baby's name
Hong Kong Security Law - Carrie Lam Dismisses Concerns Over Rights
Outrage Grows Over Boris Johnson Aide's 260-Mile Trip During Lockdown
Hanover High creates tribute for its graduating seniors
What Is the Baader-Meinhof Phenomenon?
Today's episode is brought to you by the capital one venture card the capital one venture card you earn unlimited double miles on every purchase everyday and you could use those miles toward travel expenses like flights hotels nls rental cars and more just book and pay for your travel using your venture card and redeem your miles toward the cost capital one. What's in your wallet? Credit approval required capital one bank U._S._A.. N._A. Look into brain stuff production of iheartradio. Hey brain stuff lauren bogle bomb here. Let's pretend you have saved forty thousand dollars to spare and you're out shopping for a shiny new ride. You've never really cared about cars that much before minus minus perhaps a cerebral hate for the car commercials you see every seven seconds during televised sporting event but now you're invested and when someone mentions a certain kind of if car one you've never heard of before but maybe that gets high ratings on a consumer review site. You're interested suddenly. That car is everywhere. It's On Your Street your boss's husband has one you see two of them next to traffic on your way home from work the cars even popping up in those ubiquitous commercials during the game and you swear up and down. They came out of nowhere. So what exactly is happening here to this car suddenly come to dominate the cultural consciousness or is your consciousness playing tricks on you. Welcome to the batter main phenomenon otherwise known as the frequency illusion or recency allusion. This phenomenon occurs when Jonathan you've just noticed experienced or been told about suddenly crops up constantly. It gives you the feeling that out of nowhere pretty much. The whole world is talking about this subject or that. It's swiftly surrounding. You and you're not crazy. You are totally seeing it more but the thing is of course that's because you're noticing it more. A couple of things happen when the batter main hall phenomenon kicks in one. Your brain seems to be excited by the fact that you've learned something new and selective attention. Occurs Your brain subconsciously. Thanks hey that's awesome. I'm going to look for that thing without you needing to actually think about it so now that your senses are on alert shirt for it you find it to make it all. The more powerful confirmation bias occurs after seeing it even once or twice confirmation bias is essentially our desire correct. It's the psychological trait where we're inclined to notice and remember information that supports our pre existing views and to ignore or disregard information that refutes what we already believe to be true in other words you start agreeing with yourself that Yep. You're definitely seeing this thing more than you ever have. Before Strangely Ainsley though the batter main hut phenomenon isn't named for to researchers who studied it as things like this often are nope. It's named for a militant West German terrorist group that was active in the nineteen seventies. A nineteen nineties online comment board was unlikely source of the name in Nineteen ninety-four a commenter on the Saint Paul Minnesota. Soda Pioneer pressboard dubbed the frequency illusion. The batter main have phenomenon after they randomly heard to references to batter Meinhof within twenty four hours. He's the phenomenon has nothing to do with the gang in other words but don't be surprised if the name starts popping up everywhere you turn today's episode was written by Kate Kirschner produced by Tyler Clang Brain. Stuff is a production of iheartradio's. How stuff works for more on this and lots of other topics topics oddly influenced by the nineteen nineties visit our home planet how stuff works dot Com and for more podcast from iheartradio visit the iheartradio APP apple podcasts or wherever you listen to your favorite shows breath today's episode is brought to you by the podcast food three sixty host Mark Murphy celebrity chef and restaurant tour with help from his friends. The restaurant industry takes a three sixty sixty look at the world of food history science and culture tune into food three sixty with new episodes every Friday. You could listen and subscribe on Apple podcasts iheartradio APP or wherever you get your podcasts.