Harvard, Whoop And Johnny Fosko discussed on Business & Biceps

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I always look for people that share two attributes and that's a high intensity tent city and a high level of humility and actually those two things tend to skew in the opposite direction normally what you'll find the people who lower intensity higher humility or higher or higher intensity lower humility and when you find people that have a high intensity so you hide group humility. You've got this perfect balance for I think in particular for early stage companies because you need people who are attacking attack but also have the humility to recognize they don't have all the answers and there's people around who may be right and they work worked collaboratively and and it creates a flatter hierarchy as well because people are comfortable challenging one another without the what's up everybody welcome to another episode of business in Biceps and you better wake your ass up because on today I show we've got the founder and CEO of Whoop Mr. Will Ahmed and I cannot wait for you guys to hear this story story and I'm sure he's going to have all kinds of just knowledge bombs to drop on our listeners today Johnny Fosko. What do you think I mean. I think this is the perfect gas and I can't wait to get into the journey and the company because as we all know everyone listening takes their body very seriously and the product that will has created is is really changing the game. I think it's very innovative. I think it does a lot of things that other products in the fitness industry don't do so. I'm just getting into the development of that. exciting and I want to tell people how I learned about. Whoop originally was my my friend Ebb? WHO's the main guy over men's health done some work with men's health in the past and I saw him utilizing the the the Wu product through his instagram Graham Story and I thought it was super interesting and then when we kinda ran into. Will it was exciting to be able to bring him on a business and biceps so that further do well. Oh welcome to the show fed you for having me guys pumped to beer so John. FUSCO is an amazing question guy so I'm going to let him start off. This interview right out the gate. Johnny hit him hit him. Hard rail are just so so we'll just for everyone's is knowledge. Your background is well. I got into the whole space around health monitoring because I was always into into sports and exercise myself so I was playing squash while I was at Harvard as an undergraduate. I was a college athlete and I felt like I didn't know what I was doing to my body while I was training and I got very interested in physiology. So what does it take to better understand the body okay. How can you prevent overtraining prevent injury trained optimally what is sleep what is recovery these are the types of questions. I was asking myself and and so in the process of being a student at Harvard I read slow five hundred medical papers and ultimately wrote a paper myself around how to continuously understand the human body and that research ultimately became the business plan for starting whoop so that would have been around two thousand eleven to twelve. I was probably twenty one twenty two years old at the time and and decided that I was going to go down the the the the unknown path of entrepreneurship well listen to me and Corey could dig into whooping Lupin and give it a solid explanation of what we see but I don't think that would do justice to hear it from the founders mouth a general description to the listener of what your product does. I think is what they need to here. Yeah absolutely so our mission it whoop is really way to unlock human performance. We believe that every individual has an inner potential that you can tap into if you can better understand their bodies and their behaviors and we've developed technology across hardware software an analytics really designed to understand your human the human body and and you know at the highest level think of whoop as twenty four seven life coach were measuring everything about your sleep. Your your body's recovery how much strain you're putting on your body whether it's daily activity or exercise stress and then whoop is making recommendations throughout the day throughout the week and over time around how to improve you had to be a better version of you and we've built now. A community of whoop members is that range from Professional Athletes College Athletes Olympians Navy seals gives people want to better understand their own bodies cross-fitters cross-fitters people who have daily active jobs or stressful jobs doctors surgeons cops firemen public speakers. Here's you name it and I think what would hold the whoop community together is it's a group of people that is motivated in one way or another. This is a group of people that wants to be the best version of themselves they they want to they want to compete with themselves and they and they wanNA find a way to be optimal in all walks of life and and you know I feel incredibly fortunate to get to work with work with people like that every day and type of product that they find they get real the value out of to improve so well. There's a lot of young entrepreneurs here business in biceps and they hear guys from Harvard obviously a really really smart smart guy raise money which I want to get into but I want to turn it back all the way till like the the creation of the actual a brand like what you named it how you got started. was there entrepreneurs that you around growing up was something. Did you always want to go into business for for yourself or did you get forced into because this idea in your mind was so good like run me through that process a little bit because there's a lot of people that were always on the edge edge there like should. I start my own business. Should I not but what was it something you're always wanted to do or was this thing just like after you got all these papers and stuff and unrealized there is a market that was open for this because there's nothing really like it out there. You know kind of lead me through that process is. I always think that's interesting well. I think a a lot of ways I became so obsessed with the problem of understanding the human body that ultimately didn't have a choice in starting whoop like it it just it had it had to happen. It was something that I thought about every free second you know I like to tell entrepreneurs founders under who are sort of wrestling with this idea of should I start this thing. Should I tackle this problem. Is it something you're thinking about in the showers. Something you're thinking about before you go to bed. Is it something you're writing. Notes about on your phone or doodling out does doing research for feel like feel like a hobby versus versus feel like work. Those are all the types of signs to me that you've got something that you can really attack and you can really the focus your life around because it is that it is it is it is it does become a complete obsession. It does occupy and you know ninety two some some days it feels like one hundred and ten percent of your brain capacity and and so all those signs were there for me whether I was cognizant of the fact that I had fully become this obsessed or not a match sure at the time but but yeah ultimately didn't feel like much of a choice and you you know I did have the option to go work in finance which I had done a few internships in but the funny thing is even rows working at these finance firms and in the summer you know this is when I was like nineteen or twenty or twenty one years old in the summer whenever I have free time I would be doing market research on health and fitness or I tried to look up. Look up competitor data using the the resources that we had at the firm so it was pretty clear that this was this was what I wanted to do now. What was far less clear. However is going to do it and you know that's where I think entrepreneurship? Is You know something like five percent inspiration seperation ninety five percent perspiration you just have to grind so you know that that that that's the much longer piece of it but in terms of knowing that I wanted to do it that was pretty obvious so once you knew and if felt like a obsession that that was calling you once you knew what were and this is a question we get a lot here. What were the first steps the first five steps APPS or the most important steps. You took out of the gate to start this business. Well I mean the first thing was I just did an enormous amount of research to actually figure out what I need to do so I did a lot of analysis on what I actually needed to measure Asia in order to to to create a product. I did a lot of research on what was in the market at the time and how we could develop something. He knows differentiated. I took classes on entrepreneurship on business to really figure out. What does it even mean to start a business like. How do you do do that like what What's the day one of starting a business? I actually engaged a law firm very early on that had done a lot. had done a lot in startups group called Gunderson detmer and I convince them to work with me for free until I raised capital which they surprisingly were willing to do and and so that helped me have like some real guidance around legal formation of an entity entity and then the the biggest and probably hardest piece was who am I gonNa do this with and you know trying to recruit people to do it with then frankly a lot of the first people that I met who I thought would be perfect to start woop with ended up flaking or not being the right people and so that that was a very long. I'd say iterative process now fortunately a couple months before I graduated from Harvard so the sort of been spring of two thousand twelve twelve. I met John Capital Lupo. who today's our chief technology officer my co-founder? John was studying a lot of the hardest math classes in the country and as it turns out his father is a professor of exercise physiology so real overlap and physiology here the technical chops to do some things from from a from a sensing standpoint and algorithms standpoint that had been done before and I had a vision for how to build a product for coaches and athletes and beyond and so we we we started working together that summer and John Ultimately ended up dropping at Harvard to to build the business.

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