CEO of X2, Mark French, on How His Product Has Disrupted the Market


Now. A couple of questions. I have here for you one. Is you guys are operating this business. And i would say that it is. It is disruptive what you're doing from what i can tell. The brand seems to be disruptive. What do you accredit the the rapid growth to do. What do you attribute the rapid growth to why is it. Being such a disruptive success. I would say there's more people coming to the category now right so there's certain people that would never try an energy drink right that more health conscious consumer really was not interested in putting in other bodies some of these beverages that had you know some you know ingredients that you can't even pronounce so as more people. Are you know looking for energy solutions. Whether it's a coffee drinker. That wants something. A little bit cleaner lighter Or you know somebody that might be drinking other energy drinks but is trying to live a healthier lifestyle. You know. i think that's really where the disruption comes in also. There's never really been a brand that you know was built in the locker room in this energy category right so you know. We're really fortunate that Death net recently featured us as a sports drink. Innovator we're not really a sports drink. We're not a hydration drink or something that you might take Before you want to do some exercise or if you wanna just have a little bit more energy and focus throughout the workday but you wanna have it with clean healthy ingredients and you know the other reason why people might consider us to be somewhat. Disruptors is just because of you know this athlete a model. there really haven't been athletes like saquon. Barkley labonte david kawhi leonard and now kendall tool who's one of the top peleton athletes That are joining a company like ours as shareholders and partners in the business. I think it's just you know shedding some light that there is renovation innovation in the energy category and that's where we could probably be looked at as being somewhat

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