Listen: Coaches Corner: The Next Level Of Your Dog Training Services - High Value & Fucking Fun
"Everybody walk into these coaches corner. It's all about how Jake's register take a good day everyone everybody get happy endings. Everybody happy you have feel free anyway guys so as always related start. Coach's corner off with a story from our grassroots dog business students. So this is what comes. Courtesy Ashley Ashley. She's written said Washington DC. She's bad ass So assert their team. You know not talking about going on that But Ashley has this amazing worthiness scratchy students with her clients When the dog are under a person is done were trained? Dr Lessons she has. It's huge fucking her. It's a fucking horrible problem. You know that parliament is he would. What do you do next Kristie? I mean honestly. That's where we were like. I don't know these people seem like they just want more like why I fixed the problem. So what's what's next. You won't leave me load. People keep wanting to pay funky mine. So what the fuck do I do. I just I normally say okay. Cold looked like over. Whatever so today's coach's corner is all about continuing in that relationship that you've already done a lot of hard work on and starring? It's a bridge. It's this lifestyle service. Sounds Roemer use the this oral continuing relationship. Not just what the dog is. Because because we don't care cleanout redocking to heart the creating that almost bridge that connected with humans and has served up beyond did our trading relationship. Yes that's the issue right is like client continuity everybody is like oh how do you keep clients. It's a longer term. Will what happens when you do even so keeping clients on longer term. We're talking about for longer than like a two months period of time. We're talking about six months. What's twelve months and beyond as a matter of fact I was talking to a client today? Those having a hard time behind the scenes in his business because they just lost clients dog just passed passed away due to old age. And he's like when I first started this. I didn't think about the ramifications of going through the death cycle the death process with these clients that I had started off as puppies in. It's also a testament to somebody that's continuously offered a bank to keep the client involved with their business for that long and that's what we're talking about today is how do you keep offering things to keep that client Baltin your business. That's beyond just doing boarding services for daycare services. Yeah Yeah and I think to one of the biggest things. This is what I see with. The dog misses on our stock is. It's like we have this hybrid votes or you guys haven't saver focus on this continuously trying to get people in New York in the door and then it's like great. You're you gave people in. The door is always good to have her office around that. But then it's like what about the what are you gonNa do for that. We have to start understands the majority of your clients depending on where Your Business Major your cleanser give superbeets and we just highly focused on the next person coming in the next person coming in the next I you and a lot of other doctors out there at Dav offers now arms. I see this on time. It's were almost way overlooking there. TLC that VIP over the news. Business all time all the time all the time so what I want I want to talk about what what read forget you guys. Stay is our cool so you have these existing relationships you have existing happy relationship. Now we're not sage. Do this people consider. Yeah Iris I but what does he next. Selling a client program days they direct and then actually get something called Often people consonants visas. But what can we do to keep those people that are like your superheroes people have been there since day one or since as me up to keep them in a healthy relationship Egypt now is not. This is something I really regret wearing a suit. It's not a money tree relationship at their ass that you're provided the service level you're providing observes for IR and at the same time when you do something like this. It's not taking advantage. This is this is necessary for most people. It's like all right cool. The dog has all these new options. Better not reactive anywhere on your election. Okay so what's next. What is an ex? Yeah what's next to as literally pre prepping for. What kind of cool stuff can you now afford from the behavior actor to actually go do with these clients? There are so many of my clients. I ended up doing client retreats with when I was they had my dog training business. Full time that we're those repeat clients. I don't know how many of you guys have heard of the Twenty roller the eighty twenty rule dyslexic. So Harry WE WANNA flip. That pancake is fine. But it's like eighty percent of your income should be coming from twenty percent of those clients so there's always I think thing about this. It's like you WanNa have two strategies you WanNa think about things from the the intake point rank from the from the point people become a client the programs the programs design and those guys into can make all the difference in the world for a long jetted for longevity for example person. I teach huge all of our clients to have six months to twelve month long programs as a high end thing and we very deliberately like landscape. What's included into Orillia? Cool experience for those clients that he's going into it's really critical but also knowing how do special events in tacking on like a retreat going out doing really cool shit. We're talking about doing the stuff that people ultimately wants to be able to go out and do anyway but to be able to be there to facilitate making the reality take them fucking hiking take but do it. In a way that pays for itself is also helping support you in the business. I always always tell people like what do you WanNa be doing. When you're not working the way to do that with clients and I could adding that next level of service on what do you do next all all the fun stuff area not seldom problems? Now you get to shift into like a type of value. You're providing just optus cool opportunities rather than yeah and that also gives you a respect in respect of everyone I call it. It's okay you know hard work now. Now it's time to actually droid through to the Labor and move. It was actually. It was interesting In about just thinking about stuff lately I've seen about claims and the mutual lot behind the it's crazy updates materials Neva's lake hit your clients as you choose your friends when the what would you and your friends be doing on the weekend like if you had to choose something without dogs even there's a what would you. Would you be way. Why Iraq would you be hiking? Would you be the off grade. Would you be shopping at What would you do? And that while you're gonNA WANNA do is like all right cool if I have clients are like my friends that I've done my shirt program. Chances are they're the same shit and I feel there's just so much different value from being a also had to have the answers all I answered questions and removing yourself from such a complex role announced. Okay cool this is where the emotional connections take stronger like we all his high with people that he retreats infighting I'm British Columbia In so cool yeah. Yeah and the fact is is that people aren't the way that we teach people aren't going out to try to bring people in like this like I see people that are offering. Its this whole goal of the free pack hikes are is just join us. Whatever like we're out we're going to take replaces? We'll try to bring in new fresh people that Wade it's like no it's wrong strategy. Turn that shit around. Offer that to your high end people for decent fee because you're now taking taking them out and facilitating the stuff that they originally paid. You have to get to the point to go do so now you can judge to actually go do it with them. which is great but the way people people try to lay out that strategy usually completely backwards it becomes a time suck? Their marketing ends up suffering as a result of a lot busier. Illusion that all this is working but it's not actually working to increase your productivity as the -sarily across the board so do it in a fun way but do it with the people people that have deserved that deserve. It earned pool. Yeah Yeah I was talking to Kirsten right before we jumped on and I was like. Hey this reminds minds me of this other really important topics that's out there. which is there's a brand new breed of dog owner and the stand age like dogs went from? I'm living outside in that next generation that was used to growing up with dogs living outside the property started bringing him into the house but then like things really skyrocketed in the nineties and Shit and all the kids that grow up that atmosphere of dogs really being placed. I are now old enough. That they're now consumers grown up and so Those guys are now these doctors coming through your business. They want to throw the tuition that they would have otherwise saved up for their non kid. Because of analog into the dog there are people that have expendable incomes it actually want to spend it on their dogs education experience. They have in in their life with their dog and oftentimes dog trainers completely missing the point. Because we're hardwired of what kristen was saying we're hard wired to just look at problems so as an example we just had yet key dog. Owner couple comes through a VIP training retreat which we charge premium rates for Here at our grass roots Casa and there is nothing wrong with the dog. The dog was amazing. They just wanted the best of the best wanted to know that they could go on vacation with their dog. We charge them to do it. It's that fucking easy. As the first conversation."