Listen: Paul Tudor Jones: All I had was a checkbook and a big heart. - burst 7
"The market's really used to move a lot so I was having kind of a hundred percent years all the time I was probably young and Taking a lot more risk than attack now but the markets were so phenomenal back then it was the greatest time to be a traitor of all time. So we've had people math magic talking about the brands of TV. Networks talent agencies music companies investment firms. And more you're the first Hedge Fund we've had on. What do you think that brand Iran stands for? And how have you consciously thought about it. I think it's evolved over the decades and the eighties. They were extraordinary. INARI vehicles for really have returns. They've almost done a one eighty and terms the risk profile that most hedge funds they become much more more like the establishment. Where they're just trying to be normal stock returns or any past investment by anywhere from say eight to Twelve percent in a given year adding most hedge funds have lowered expectations. Now part of that might be because the audience that invested in hedge funds has changed so much over the past three decades. It used to be a lot of individuals. A lot of lawyers dentists and doctors who that was a Margalla largely investment near portfolio today shifted to a lot of pension funds and download a lot of institutional"
Math & Magic: Stories from the Frontiers of Marketing