Listen: Nike Targets Muslim Market with Swimwear Hijab
"Price from forty dollars to eighty dollars a piece. Nike is responding to increasing participation in athletics by observant Muslim. Women all over the globe is first foray into the market was in two thousand seventeen when it introduced. Its thirty five dollar appro he job. That lightweight secure headcovering solve some of the difficulties Muslim women athletes often have with jobs on the running track the basketball court and the boxing ring typical head coverings are often made of cotton and they don't breathe that well they're hot and they can fall off wired reports Nike's thirty five dollar. He job was so successful that it was the seventh most searched for item of women's fashion in two thousand nineteen and while that originally he job performs on land. It doesn't doesn't fare so well. In water the difficulties of covering the whole body of made swimming one of the hardest sports for Muslim athletes to participate in Arab women women and others who prefer modest fashion or way down in the water by multiple layers of loose clothing Thompson head coverings often balloon up around swimmers. which can feel unsafe and safe and certainly slowdown competitive athletes? So Nike designers took on a challenge. That turned out to be much harder than it first appeared. It took Nike fifty five different iterations over eighteen months to develop this new swimwear. It had to be light but not skin-tight. It had to shed water quickly so that a swimmer getting out of a pool didn't wind up sitting in a puddle garments especially the head covering had to be both breathable and secure during swimming. Not An easy task. Nike is getting a lot of press for introducing the new collection. But it's not the first company to Wade into this served market this year for casual swimmers Speedo. Oh introduced both a full body modesty suit and a separate he job and both of these name brand companies followed in the footsteps of numerous small startups in the US and and abroad which began designing full coverage swimwear. Several years ago the fact that a multibillion dollar global brand like Nike is introducing this collection. May you make a statement about the"