"Today's guest is Adolph Coors the fourth his column ad and he's going to share with us what it's it's like to grow up in the family that founded the coors brewing company right here in Golden. Colorado this is one of our top programs have twenty nineteen in so we wanted career at here at the start of twenty twenty for those of you who may have missed it or want to hear it again. It is a fascinating tale of wealth privilege and even tragedy and the lessons that ad learned along. The way are very thought provoking. I would agree Jim. And it's really interesting to note that he walked away from the family business altogether other eventually here now. Add Coors at a Washington county prayer breakfast in Pennsylvania on focus on the family. Thank you ladies gentlemen very very much for being here on this beautiful Saturday morning. One very foggy night. The captain of a large ship saw what appear to be another ships lights approaching in the distance. The two were on a course that would mean a certain head on collision so quickly. The captain signaled to approaching vessel. Change your course ten degrees west. The reply came blinking back for the thickening fog that evening. You Change Your course ten degrees east. The captain became insulted. Pulled rank as angrily sent a message back. I'm a sea captain with thirty thirty five years of experience. Change your course. Ten degrees west well out hesitation ladies and gentlemen to signal flashback wreck. I'm a seaman fourth class. You Change Course. Ten degrees east the captain now becoming enraged I just realized that the too rapidly approaching one another would certainly a crash in a few short minutes so ladies and gentlemen. He sent his his final warning that foggy night. This is now you listen here. I'm a fifty thousand ton freighter. Change your course ten degrees west now my friends. A simple message came blinking back that foggy. Good evening I'm a lighthouse. I'm a lighthouse else. Change Your course now ladies and gentlemen like that see captain in this true story we as human beings need to change course when we are confronted confronted with the Truth and twenty three years ago. Now I was one evening confronted with an incredible truth as I learned about the awesome love. The God of this universe has for you and me his creation. Now grant me the privilege. Editors indeed a privilege for me to be here this morning. Grant me the probe's of taking you on a spiritual journey a journey that forever changed the course of my life for those of you who may not know the Adolph Coors Company located in Golden Colorado has today grown into one of the largest argest breweries and the entire world. My great-grandfather Adolf Herman Joseph Coors the founder of our brewery. Doc lost both parents when he was fifteen. He was trained in his native Germany to be a brewer in an eighteen. Sixty eight with with just seven cents to his name with a dream in his heart one day Paul stowed away aboard board a steamer headed for America and he landed in Baltimore and to make a long story short several several years later in a small mining town of Golden Colorado along with a business partner they formed what is then what was was then known. As the shooter Coors Brewing Company. It began to sell their beer to the miners working in the mining camps. Above this small town the brewery began to grow rapidly seven years. After they began their fledgling little company on May first eighteen eighty. My great grandfather bought his business partner out and formed. What is now known? All over the world is the coors brewing company. But in nineteen fourteen prohibition hit the State of Colorado prohibition became a National Law and in nineteen twenty nine. The depression hit America and my great grandfather saw his fledgeling. Little Brewery began to slip through his fingers and shortly thereafter. He took his own life. Why do I mention that because my great grandfather made a serious mistake that many people are making today and that is identify who they are in what they do? We need not identify who we are and what we do do because what we do can change. What do we need to do is we need a dentist who we are and what we are in here? We're not what we do. And September of Nineteen forty-five I was born into this family. A family man. I actually just a family much like yours. A family with grant hopes and a family with aspiring dreams. I believe he's Jomon growing up in this family. It was not long before I realized at how I was going to be judged now I was gonna fit into. This is marvellous family and looking around my family Paul. I realized I was going to fit in. Based upon. Three criterion number one education is premier importance in our family. My family places a premium on getting the best education you can hopefully. Hopefully it will be a chemical engineering degree. They also place a high emphasis on athletic ability. I come I'm from a family of unbelievable athletes. My father played semi pro baseball. He was one of the pioneer developers of skiing being in the state of Colorado. He formed the Aspen Skiing Corporation back in the late forties early fifties and then physical appearance is extremely important in our family. These were the three criterion upon how I was going to be judged and it's tough growing up in a family when you are are judged upon performance. I love you if I love you. If you get good grades I love you. If you look good I love you. If you perform perform well on the athletic field every Saturday and Sunday you know of all the things that I learned as a young child growing up in this family the one thing I wish they would have taught me was this. What good is it going to be? If you gain the whole world but in a process of gaining the world you end up losing your soul or what can we give in exchange for our souls. I wish somebody had taught me as a young on boy. I wish they would have said this off. If you live for the next world you will gain this one in the deal but if you live strictly for this world you'll end up losing them. Both walking through a cemetery one day outside of the town of London England. I came across an interesting grave. Marker the grave marker. He said this she died for want of things. Turning to my right. Another grave. Marker presumably you that ever husband said this he died trying to give them to her she died for want of things and he died trying to give them. I'm to her I asked you. This is any rich person truly content. Henry Thoreau the great American poet. Once said a man is rich in proportion to the number of things he or she can afford to leave alone. How much money does it take for you and me to be happy? Just one more dollar just one more growing up in the family. I was in Namrd by successful businessmen and women and one day I came across a quote from John. D Rockefeller senior. That caught my attention. John D. Rockefeller senior just before he died said I have made billions but not one of these dollars brought me and he had snot one Henry Ford senior just before he died turned to a friend of is one day and he said I was happier when I was a mechanic and then Mr Vanderbilt cries out before his death he says the care of two two hundred million is enough to kill anyone. There's no pleasure in it now. Why were these obviously successful? Linda vigils able to admit there was something missing in their lives. Let me give you just a hand. My friends when we're born into this world we have a creator Creator in heaven who creates you and me. Batteries not"