Listen: FTC Amps Up Focus on COPPA and Content Creators
"But another controversy. That's also playing Allen. Youtube is one. That's going to roll into twenty twenty and beyond around and it all has to do with a law from the nineteen nineties intended to protect children and that law is a US law. It's called Children's online privacy Z.. Protection Act OR COPPOLA'S C. O. P. P. A.. It was again. I established as long in one thousand nine hundred ninety eight and in two thousand nineteen the Federal Trade Commission can also known as the FTC brought a suit against Youtube and alleged that youtube had been illegally collecting the personal information of children without their parents. Consent the kids were watching videos on Youtube. That what they were watching was being tracked by Youtube and that this was creating a digital title fingerprint. That advertisers were using to target advertising towards those children and the children being too young to consent to this meant that the whole practice under COPPA was illegal and specifically that the company was using this quote in the form of persistent identifiers that are used used to track users across the Internet into quote so in other words. This'll be the sort of thing. Where if you were watching a bunch of videos about elephants and then you happen to navigate over to say Amazon you might see a bunch of suggestions that relate in some way to elephants and the concern was that this was going to be targeting kids and there was no way for kids to give legal consent to allow that to happen and that data has value in it and children's privacy scene security also has value to them so that was the problem? Well Youtube would settle this lawsuit out of court. They paid one hundred seventy million dollars in fines which really sounds like a lot but for Youtube. It's nothing and if that's where it all ended we would just wrap up the story and beyond with it but in in addition to the fine the company had to agree to create a system that is compliant with COPPA so this would mean that any creator who is making child directed content meaning content meant to be viewed by children would be affected by this. They would have to be COPPA compliant. They would have to make. I'm sure that they were running channel. That was not gathering information about the The children watching it that they were not building in targeted advertising That they had to self identify as being a Creator who's creating child directed content. You had to actually go into your low profile and click and say whether or not you're channel was meant for kids or not but this raises questions like what exactly is child directed and it has a lot of creators nervous right now because because there are creators who do for example in boxing videos and some of them are clearly meant for kids some of them are hosted by kids and clearly meant for kids but there others where it may not be kids it may be for people who really are into collecting toys that are from their favorite. You know franchises for example. So toyin boxing would likely be in the spotlight. Creators who use video games are likewise concerned. there are people who are using video games to tell stories. There are people use. Let's plays or play throughs. But they're not necessarily meant for kids. There's also people who are working in animation and that animation may not be meant for kids but the general perception is that cartoons are for children and they're concerned that they will be interpreted as being child directed when they don't intend to be and that they'll be affected by this. There's a lot of fear that this is going to have an effect on monetization so that people might not be able to get paid for what they're making which means they'll probably start making it. I mean you gotTa make your living They may move on to a different platform than youtube. Or they may just stop entirely Every single violation of COPPA can be fined up to a maximum of forty two thousand five hundred thirty dollars. Now keep in mind some of these channels have hundreds or thousands of videos up online so if they were identified as being child directed and that their material wasn't COPPA compliant and they could get that maximum fine for every single video. That seem to be That was on their channel so the cost could be staggering. So it's possible. ospel will see entire channels. Go dark with past videos hidden away or deleted. All Ella fear that mislabeling situation could result ZOLT and massive fines. And there's still a lot of uncertainty around this issue and we're not entirely sure how it's all going to play"