"Talking tech is brought to you by wicks dot com. Create and publish a stunning website all from one powerful platform, go to wicks dot com to create your very own professional website today. That's w I x dot com in stay tuned after the show to hear you can take advantage of special offer for talking tech listeners. Talking tech fans, you've heard me talk a lot about voice assistance from Amazon and Google in Siri over the years. I think they're pretty fascinating now to be a Stengel from willow tree thinks they're a passing fad. He's the CEO of an agency called willow tree. He works with a lot of different companies, including Pepsi and HBO, and he's going to tell you why he thinks those speakers may not be around that long. So to take the floor. Sure problem with voice today is that when you have a linear voice in invoice out experience when you ask a lecture something and the wait for elected respond. You are now receiving voice. At also hundred thirty one hundred fifty words a minute. But we as humans can read it to fifty. So it becomes a painful painful experience to transmit to Alexa, and then listen to Alexa, respond. What you really want is a voice voice to receive or voice system to receive what you're asking for. But then to transmit back to you graphically or in text, so what's your prognosis? So these species going away, I think over time they will go away, or at least they will become only speakers that are primarily there to listen to us. But the fact is the phone is going to be able to do that. And it's always in our pocket most people sleep with it like that they're bad. So having these speakers all over the house seems to be solving a problem that we're not sure it's going to be a problem for long to us. It's a little bit analogous to a phase such as a oh well in the late nineties where we all used AOL. And we, you know, remember, the worldwide, weight, etc. We all used it. Because it seems it was so promising and so close, but it wasn't quite there. We think that's where voice is going to get awareness phase right now. But as soon as these multi modal experiences become popular where you can speak. And then you get the graphical response people are gonna start asking themselves. Why do I need speakers that are separate from? My phone's route the throughout the house. So to everyone listening that has a phone that uses series series been out since twenty eleven and I know that it's gotten better. But most people don't they think it's still pretty pretty awful. How do you tell them that? These phones are going to be better with voice, in of course, of people Bixby in that that's a big disappointment to people in the Samsung world as well. As we move voice to very specific use cases, for example, asking voice to for your Bank balance, and then the Bank balance shows up. Your phone asking for directions and the direction raises already doing that within their app, they have a little microphone, but I think we're gonna see the microphone button hopping up everywhere where you just push it asks, you know, give the give the address into ways, and then and then it works just like a normal app would in terms of transmitting back you I think lots and lots of users are going to go a hot now, then why voice can help me and wide so powerful. So what's the timeframe these apps? They're gonna start coming out in the next six months or so big way and within within the next six to twelve months apps are going to be more voice slash visual. Hundred percent. Yep. Okay. All on that note to the dangle from willow tree, thanks for calling in. This is talking tech. I'm Jefferson Graham, you could find the on Twitter at Jefferson Graham, Toby is how to people find you. They can either find me on quitter to be as dangle or Lincoln. I'm easy to find the only I'm the only person that shows up under that name. You've been listening to talking tech police abstract his show wherever you listen to online audio I'll be back tomorrow with a quick hid from the world attack. Thanks, everyone for listening. Talking tech is brought to you by wicks dot com. Have a business idea. You're ready to grow or a story. You're ready to share? But not quite sure how wicks can help with that wicks allows you to build a professional website any way you want start from scratch or choose from over five hundred sophisticated templates, and customization is a breeze. You can push the limits of web design without spending hours on coating easily. Personalize your site with hundreds of design features like galleries video backgrounds in custom forms wicks is the most technologically advanced website building platform available. 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