United States, Rachel Rachel Bachman, Soccer discussed on This Morning with Gordon Deal
Generate gate, revenues that equals or exceeds the men is important to their equal pay lawsuit. It's a story by Rachel bockman at the Wall Street Journal who's with us today from France covering the US women at the World Cup, Rachel set this up. US soccer, the US lockup automation, made in response to the pay equity lawsuits that US team was, hey, the reason why one reason why then than women's players are paid differently is because they have different revenue streams. I looked at the fight nations over the gutter Asians own records and discovered that over the last three years in total, the women have actually had more revenue from their games, mainly ticket revenue than the men's team, which is surprising. Of course. The women won the World Cup and twenty fifteen in that provided a boost and really vaulted them into parody with the men in recent years. So important to remember this is only one revenue stream. But the other I've made streams are a really not broken out by men and women. So it's very difficult to tell which team generates what and which team generates. Other amounts. So is that why it's not so simple as the women being able to come forward and say, listen, we, we pulled in more money from ticket revenue pass the same released. We win the men don't do anything, right? It's still complicated on date. Receipts are only one measure of revenue on US. Soccer also sells broadcast rights, the US men's and women's games, but also sponsorships to companies like, Nike and Budweiser. But it sounds those in bundles. And so when Mickey for instance is sponsoring. Yeah. Soccer, it's not sponsoring just the men or the women sponsoring the whole federation, you know, Nike might decide to use women more often than its ads for instance, they in a one Cup here and that we pick just maybe the women carry more value, you know, men qualified for the twenty eighteen World Cup. Maybe Nike would've been more interested in using the men players in their advertisements. So, so it does get fairly complicated for speaking with Rachel Bachman Wall Street Journal, sportswriter, she's with us from France. She's covering the World Cup. Her piece is called US women's soccer games out earned men's games. I know for your story US soccer declined to comment, but what could your number crunching here? Mean for that equal pay lawsuit that the women's national team has filed. Certainly. They would argue, hey we've, we've improved dramatically the menus to out earn us at the gate significantly. We really caught up. He's Rachel Rachel Bachman Wall Street Journal reporter with us today from France. Thirty minutes after the hour on This Morning, America's first news..